Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018) 2018
DOI: 10.2991/icobest-18.2018.11
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Implementation of Recommendation Model for Determining the Marketing Area Location of Creative Industry Products

Abstract: Marketing of products from the creative industry needs to be done by the business actors by looking at several aspects, including the selection of locations or places to market their products. This research was conducted to provide a model that can be used by business actors in determining the most appropriate location to market their products. The model has been implemented using Analytical Hierarchy Process method and has been tested to several business actors. Tools used to perform the analysis process Expe… Show more

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Cited by 4 publications
(3 citation statements)
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“…They develop the culinary sector and the local handicraft or arts sector. The two sectors are part of 14 creative sectors that have a high development rating, namely the culinary sector, the fashion sector, and the craft sector [9].…”
Section: Introductionmentioning
confidence: 99%
“…They develop the culinary sector and the local handicraft or arts sector. The two sectors are part of 14 creative sectors that have a high development rating, namely the culinary sector, the fashion sector, and the craft sector [9].…”
Section: Introductionmentioning
confidence: 99%
“…This study's results can undoubtedly impact the industrial and tourism sector, especially the stakeholders of the relevant government agencies, who become application administrators to support the accelerated development program, especially in the Greater Bandung area. With the existence of a web application for tourism data collection and creative industry, of course, it can be used as follow-up research to develop it into a geographic information system application for tourism mapping and creative industries [23], or it can also be taken into consideration when developing a recommendation system [24].…”
Section: Figure 10 Documentation When Verification and Testingmentioning
confidence: 99%
“…By seeing more and more company implementers, supporting factors for cooperative progress are needed, one of which is quality human resources that can provide optimal energy [6]. Human resources enable employees to acquire and use knowledge and experience in the company to develop creative ideas and find new opportunities [1].…”
Section: Introductionmentioning
confidence: 99%