2018
DOI: 10.1177/0046958018779189
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Implementation of Text-Messaging and Social Media Strategies in a Multilevel Childhood Obesity Prevention Intervention: Process Evaluation Results

Abstract: Social media and text messaging show promise as public health interventions, but little evaluation of implementation exists. The B’more Healthy Communities for Kids (BHCK) was a multilevel, multicomponent (wholesalers, food stores, recreation centers) childhood obesity prevention trial that included social media and text-messaging components. The BHCK was implemented in 28 low-income areas of Baltimore City, Maryland, in 2 waves. The texting intervention targeted 241 low-income African American caregivers (of … Show more

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Cited by 27 publications
(42 citation statements)
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“…Each component of the BHCK program was evaluated through detailed process evaluations reported elsewhere [ 29 , 31 , 34 , 35 , 37 ]. Overall, the environmental component (wholesaler, corner store, and carryout restaurants), policy, and the nutrition-education component (youth-led recreation center sessions) were implemented with moderate-to-high reach, dose delivered, and fidelity [ 53 ].…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…Each component of the BHCK program was evaluated through detailed process evaluations reported elsewhere [ 29 , 31 , 34 , 35 , 37 ]. Overall, the environmental component (wholesaler, corner store, and carryout restaurants), policy, and the nutrition-education component (youth-led recreation center sessions) were implemented with moderate-to-high reach, dose delivered, and fidelity [ 53 ].…”
Section: Resultsmentioning
confidence: 99%
“…Social media (Facebook, Instagram, and Twitter) was used to integrate all levels of BHCK and targeted caregivers [ 35 ]. Recipes, news, and BHCK-specific activities related to healthier beverages and snacks were featured daily.…”
Section: Methodsmentioning
confidence: 99%
“…Implementation of each component of the BHCK intervention was evaluated through detailed process evaluation reported elsewhere. (40; 41; 42; 43; 44) Table 1 illustrates implementation quality of each BHCK component. The intervention was implemented with overall moderate- to high-reach, dose delivered, and fidelity.…”
Section: Resultsmentioning
confidence: 99%
“…Perhaps the most formal version was employed by BHCK [18]. In BHCK, each intervention component had multiple measures for reach, dose delivered and fidelity [31,34,35,36,37]. Each of these measures had a minimum high standard for delivery, based on previous work, the literature, and/or specific resource constraints.…”
Section: Resultsmentioning
confidence: 99%