Implementing a Critically Quasi-Ethnographic Approach

Murtagh, Lisa

doi:10.46743/2160-3715/2007.1634

Cited by 13 publications

(11 citation statements)

References 15 publications

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“…Fourth, the use of a time rich approach applied to the fieldwork helped the researchers gain trust and acceptance among participants and increased community participation. These flexible approaches, which created a comfortable research environment and open discussion, enabled a better understanding of community norms and discourse [43] .…”

Section: Discussionmentioning

confidence: 99%

Knowledge, attitudes, beliefs, intentions and behaviours of Australian Indigenous women from NSW in response to the National Cervical Screening Program changes: a qualitative study

Moxham

Moylan²,

Duniec³

et al. 2021

The Lancet Regional Health - Western Pacific

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Background: Indigenous women in New South Wales Australia are nearly four times more likely to die from cervical cancer than non-Indigenous women due to lower screening rates. We aimed to understand Indigenous women's cervical screening awareness, behaviours, knowledge, perceptions, motivators and barriers since the December 2017 National Cervical Screening Program changed to HPV testing, new screening age and screening interval, and introduced the new self-collection test.Methods: A qualitative study was conducted with 94 Indigenous women 25 to 74 years of age across metropolitan, regional and remote New South Wales. A team of six specialist researchers conducted the fieldwork, analysis and reporting. All data were coded thematically.Findings: Participants showed limited awareness of the renewed cervical screening program and the role of cervical screening in cervical cancer prevention, with most having a strong negative attitude towards cervical screening. Several motivators and behavioural barriers to screening were identified into four audience segments based on key characteristics. Most participants eligible to self-collect were unwilling to, due to concerns they would administer it incorrectly, injure themselves or have to return for a more invasive test.Interpretation: This study demonstrates the complex and heterogenous nature of attitudes and behaviours, among Indigenous women and highlights the intrinsic negative attitudes and social norms that are currently shaping community discourse and ultimately limiting screening. Our findings support the need for enhancing positive sentiment and community advocacy.

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Section: Discussionmentioning

confidence: 99%

Knowledge, attitudes, beliefs, intentions and behaviours of Australian Indigenous women from NSW in response to the National Cervical Screening Program changes: a qualitative study

Moxham

Moylan²,

Duniec³

et al. 2021

The Lancet Regional Health - Western Pacific

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“…Quasi‐ethnography is the most suitable methodology to employ for a study of this kind because, with the minimal amount of time and a meticulous and systematic approach to a specific reality, it combines the rigour of the ethnographic method and the flexibility necessary for the study of a phenomenon that unfolds in various critical environments such as the one examined in this work (Murtagh, 2007 ).…”

Section: Methodsmentioning

confidence: 99%

Meanings and practices of the physical activity engaged in by Moroccan women in an Islamic urban environment: A quasi‐ethnography

et al. 2021

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“…However, this is not the most effective approach for gaining the rich and "thick" (Geertz, 1973) phenomenological insights from fans, befitting the current research question. Accordingly, this study's findings draw on various qualitative data sources resulting from a quasi-ethnographic research approach (Murtagh, 2007). Phase one involved engaging fans from Manchester City and Bolton Wanderers in online message board discussions on the (re)naming of their clubs' stadia, drawing on principles of netnography (Kozinets, 2015).…”

Section: Methodsmentioning

confidence: 99%

The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships

Gillooly

Medway

Warnaby

et al. 2020

EJM

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Purpose The purpose of this paper is to explore fans’ reactions to corporate naming rights sponsorship of football club stadia and identify a range of contextual factors impacting these reactions. Design/methodology/approach A qualitative, quasi-ethnographic research design is adopted, focusing on three football clubs in North West England. Data are gathered through online message board discussions, focus groups and auto-ethnographic approaches. Findings Geographic, image and functional dimensions of sponsorship fit are noted as contextual factors in determining fans’ reactions to corporate stadium names. It is also proposed that some forms of fit (in particular geographic fit) are more important than others in this regard. Beyond issues of fit, three additional contextual factors are identified that potentially influence fans’ reactions to corporate stadium names: prior involvement with the club by the sponsor; fans’ perceived impact of the sponsorship investment; and whether the stadium is new or long-established. Research limitations/implications Future research might examine the relative importance and implications of the identified contextual factors, alongside seeking other potential areas of contextual framing. Practical implications Sponsorship naming rights negotiations need to be sensitive to a variety of contextual factors. Furthermore, sponsors would do well to have a good awareness of their own brand image and its congruency with the identity of the club and fan base. Originality/value This nuanced, qualitative analysis extends existing, quantitative-based research by identifying a range of contextual factors which shape fans’ reactions to corporate stadium naming.

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Implementing a Critically Quasi-Ethnographic Approach

Cited by 13 publications

References 15 publications

Knowledge, attitudes, beliefs, intentions and behaviours of Australian Indigenous women from NSW in response to the National Cervical Screening Program changes: a qualitative study

Knowledge, attitudes, beliefs, intentions and behaviours of Australian Indigenous women from NSW in response to the National Cervical Screening Program changes: a qualitative study

Meanings and practices of the physical activity engaged in by Moroccan women in an Islamic urban environment: A quasi‐ethnography

The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships

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