1999
DOI: 10.1177/0273475399213007
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Implementing an Interdisciplinary Marketing/Engineering Course Project: Project Format, Preliminary Evaluation, and Critical Factor Review

Abstract: This article reports on an innovative product development class project in which marketing and bio-resource engineering students work together. The project modifies a project suggested by Lunsford and Henshaw employing marketing and engineering students. The project is executed as a professional development activity designed to give students a broader perspective on their discipline as well as model the types of work teams they will experience on the job. This article describes the approach to the project used… Show more

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Cited by 23 publications
(4 citation statements)
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“…At present, interdisciplinary approach does not appear as a choice, but more like an obligatory for a productive perception of today's problems. The status of each discipline change, their boundaries become fuzzier, while professional topics are often founded in more than discipline (Skinner, Mckeage, Seymour, Donahue, & Christensen, 1999).…”
Section: Design -An Interdisciplinary Domainmentioning
confidence: 99%
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“…At present, interdisciplinary approach does not appear as a choice, but more like an obligatory for a productive perception of today's problems. The status of each discipline change, their boundaries become fuzzier, while professional topics are often founded in more than discipline (Skinner, Mckeage, Seymour, Donahue, & Christensen, 1999).…”
Section: Design -An Interdisciplinary Domainmentioning
confidence: 99%
“…In particular, design activity requires knowledge acquired from informatics, engineering, industrial design, manufacturing, ergonomics, psychology, marketing, organisational behaviour among others (Eppinger et al, 1990). Thus, it becomes essential for a designer to be able to collaborate and interact with other participants of a variety of domains in order to organise and understand the concepts and the terms emerge from each discipline; a process that requires communication and teamwork skills in order to mobilise others to interact with his/her own (con)text (Skinner et al, 1999) (Ballay, 1994). Interdisciplinary approach is also related to the externalization of design thinking; such an act enables the exchange of information and knowledge in the early stage of designing where critical decision are taken, and thus facilitates the design process itself (J. C. Jones, 1992).…”
Section: Design -An Interdisciplinary Domainmentioning
confidence: 99%
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“…20 Methodology Table 1 shows the number of students by discipline participating in the first two years of the collaborative project. 21 At the end of the engineering/marketing collaboration each year, students were given an evaluation form designed to assess their perceptions and the effectiveness of the experience. Engineering student evaluation forms had slightly different wording than the marketing student forms to accurately address the differing concerns of the two perspectives.…”
Section: Objectives Of the Collaborative Projectmentioning
confidence: 99%