“…The role of fashion in relation to IiP, as underlined by Quayle and Murphy (1999), points to the tenuous evidence of 'hard' sustained benefits with IiP and again underlines clashes between differing views and philosophical stances (noted by inter alia Ram, 2000;Smith, 2000;Smith and Taylor, 2000;Smith et al, 2002;Collins and Smith, 2004;and Robson et al, 2005). While the organizational enthusiasm for IiP may diminish, it is nevertheless plausible that, on the whole, an organization may benefit from ongoing reputational effects with, for instance, suppliers, customers and prospective employees in the wider labour market.…”