International Conference on Mobile Business (ICMB'05)
DOI: 10.1109/icmb.2005.45
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Implementing Location Based Information/Advertising for Existing Mobile Phone Users in Indoor/Urban Environments

Abstract: In the emerging world of m-commerce potential users consistently cite location based services as a technology they would be interested in using. However, solutions to obtaining the specific location of the user predominately rely on the provision of additional hardware and/or software within the mobile phone or the system infrastructure. These techniques are often inappropriate for indoor and highly urban environments where the line of sight to the location measurement unit is often unavailable resulting in in… Show more

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Cited by 21 publications
(16 citation statements)
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“…The study carried out by Rashid et al [13] in 2005 focuses on ways of extracting information from an environment enriched with pervasive technologies. In more detail, users' needs and desires are inferred by exploiting location-based information over Bluetooth and Wi-Fi connections.…”
Section: Related Approachesmentioning
confidence: 99%
“…The study carried out by Rashid et al [13] in 2005 focuses on ways of extracting information from an environment enriched with pervasive technologies. In more detail, users' needs and desires are inferred by exploiting location-based information over Bluetooth and Wi-Fi connections.…”
Section: Related Approachesmentioning
confidence: 99%
“…Several works use RFID tags for the purpose of tracking systems [Kim et al 2008;Min et al 2007] and for providing context information. Similarly, Bluetooth and wireless technologies enable mobile users to enjoy proximity services [Tang 2009;Rashid et al 2005] in a wide range of scenarios. Moreover, further mainstream applications for the I1 category consist in environmental monitoring through Wireless Sensor Networks (WSNs), from indoor to outdoor, from urban setting to rural and hostile ones [Werner-Allen et al 2006;Lee et al 2008].…”
Section: Information Dimensionmentioning
confidence: 99%
“…MAGICBoard [17] is an example of public display which enables users to vote and present opinions via SMS. Other advanced technology with interactive capability widely utilized in ambient public screens such as WLANbased sensing, GPS, eye tracking, web-based technology can be found in [15] [17] [13].…”
Section: Related Workmentioning
confidence: 99%