Although chronic hepatitis B (CHB) is a global health threat, it is now a preventable and treatable disease. Seven agents have been approved for the treatment of CHB. Although many patients prefer potent long-term nucleos(t)ide analogues (NAs) as the first-line therapy because they are convenient to use and well-tolerated, a finite duration of pegylated interferon (PEG-IFN) is still an attractive strategy because it provides higher rates of off-therapy host immune control over hepatitis B virus (HBV) compared with NAs. In addition, the rates of HBeAg/HBsAg loss or seroconversion increase over time in patients who respond to PEG-IFN therapy. Nevertheless, these benefits are limited to 30% of all patients, and significant adverse effects are still a concern. Therefore, patients who can benefit most from PEG-IFN therapy should be more carefully selected according to baseline host and viral predictors, such as age, ALT level, viral load, HBV genotype and HBV mutants. In addition, on-treatment predictors including HBV DNA, HBeAg and HBsAg kinetics, can help decide who should continue or discontinue PEG-IFN and shift to NA. Understanding these factors can help determine personalized PEG-IFN therapy for CHB patients. In the near future, the treatment paradigm of CHB should be tailored on the basis of viral (HBV DNA level, HBV genotype and HBV mutants) and host (age, gender, ALT level and host genetic polymorphisms) factors, disease status (stage of fibrosis and comorbidities) and the selection of antiviral agents (immunomodulatory effect, antiviral potency, adverse effects and rate of drug resistance).Although safe and effective vaccines have been available for more than three decades, hepatitis B virus (HBV) infection remains an important public health problem and the leading cause of chronic hepatitis, cirrhosis and hepatocellular carcinoma (HCC) worldwide. The longterm outcomes of chronic HBV infection vary widely. For example, the estimated annual incidence of cirrhosis is 2-6% for HBe antigen (HBeAg)-positive and 8-10% for HBeAg-negative patients. In addition, the estimated annual incidence of HCC is <1% for HBV carriers without cirrhosis and 2-3% for those with (1). The lifetime risk of developing cirrhosis, liver failure or HCC in HBV carriers can be as high as 15-40% (2). Therefore, effective antiviral agents to delay or stop the progression from chronic hepatitis to cirrhosis and HCC are urgently needed. The therapeutic endpoints for chronic hepatitis B (CHB) in the guidelines of the American Association for the Study of Liver Disease, the European Association for the Study of Liver and the Asian Pacific Association for the study of liver include sustained suppression of HBV replication, biochemical remission, histological improvement, HBeAg/HBsAg loss or seroconversion for HBeAg-positive patients, and ideally HBsAg loss or seroconversion for HBeAg-negative patients (3-5). However, the ideal therapeutic endpoint of HBsAg seroclearance within a finite duration of therapy or the elimination of HBV is not...