“…The attractiveness of exaggerated key stimuli (extreme or even "supernormal stimuli") is a well-known phenomenon in ethology (Tinbergen, 1948(Tinbergen, , 1951Tinbergen & Perdeck, 1950). A supernormal stimulus, despite its possible artificial nature, is capable of inducing a positive response in perceivers, as empirically demonstrated in a wide variety of species (Staddon, 1975;Bielert & Anderson, 1985;Barrett, 2007;Jaffe et al, 2007;Moreno et al, 2008;Tanaka et al, 2011;Kral, 2016), and humans are no exception (Costa & Corazza, 2006;Barrett, 2007Barrett, , 2010Morris et al, 2013;Pazhoohi et al, 2020). This ethological mechanism may underlie the reaction to intensified positive expressiveness in the direction of enhancing a prosocial response in perceivers, and contribute to successful cheating by those who use it.…”