2021
DOI: 10.1057/s41264-021-00099-9
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Implications of the COVID-19 pandemic on market orientation in retail banking

Abstract: This qualitative study examines the implications of the COVID-19 pandemic on the implementation of market orientation (MO) in the context of retail banking. The findings show that MO was significantly reflected in the behaviors of banks upon encountering the COVID-19 situation, with the banks increasing their MO in response to the crisis. This study finds subcategories based on the empirical data that explain the implementation of MO in more detail. Overall, the findings provide valuable conceptual and manager… Show more

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Cited by 22 publications
(17 citation statements)
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“…Since the spread of COVID-19 began, it has caused significant harm to public health, the global economy, financial markets, public employment and income (Vinerean et al 2022 ; Sreelakshmi and Prathap 2020 ). However, despite this vulnerability, CLT systems have seen favourable results (Alghamdi and Basahel 2021 ; Haapio et al 2021 ). Most countries in the world have implemented preventive measures such as countrywide lockdowns and social separation legislation to contain the spread COVID-19 pandemic (Vinerean et al 2022 ).…”
Section: Theoretical Background and Hypotheses Developmentmentioning
confidence: 99%
“…Since the spread of COVID-19 began, it has caused significant harm to public health, the global economy, financial markets, public employment and income (Vinerean et al 2022 ; Sreelakshmi and Prathap 2020 ). However, despite this vulnerability, CLT systems have seen favourable results (Alghamdi and Basahel 2021 ; Haapio et al 2021 ). Most countries in the world have implemented preventive measures such as countrywide lockdowns and social separation legislation to contain the spread COVID-19 pandemic (Vinerean et al 2022 ).…”
Section: Theoretical Background and Hypotheses Developmentmentioning
confidence: 99%
“…Notwithstanding, not many articles have examined the role played by the COVID-19 pandemic in promoting the digital culture. However, it has been widely accepted (Haapio et al, 2021;McKinsey and Company, 2020;Goodell, 2020) that the new normal has brought about noticeable changes in consumer engagement behaviour when accessing and using digital payment services, including MFSs. The same is also evident from the volume of publications of articles in the MFS field.…”
Section: Advances In Mfssmentioning
confidence: 99%
“…The pandemic motivated both entrepreneurs, especially from the service sector, and employees to reconfigure organization of work and business meetings according to the "remote mode". This process led to the liquidation of a significant number of outlets directly serving customers [24].…”
Section: Literature Reviewmentioning
confidence: 99%