“…While previous research on implicit attitudes to death has explored the associations between the concepts of (a) self and evaluation (i.e., "self-esteem": Creemers, Scholte, Engels, Prinstein, & Wiers, 2013;Dickstein et al, 2015;Franck, De Raedt, Dereu, & Van den Abbeele, 2007;Glashouwer et al, 2010;Price et al, 2009;Price et al, 2014); and (b) self and death (i.e., "death-identity": Dickstein et al, 2015;Harrison et al, 2014;Nock et al, 2010;Price et al, 2009;Price et al, 2014;Randall et al, 2013;Tang et al, 2013;Violanti et al, 2013); no work has explored the association between death and evaluation. This is somewhat surprising, given the centrality of evaluations within many psychological theories that focus on death.…”