In this paper I delineate the difference between cultural worldviews, cultural practices and actual behaviors, and suggest that verbal descriptions and narratives that are used to extract cultural worldviews and folk theories may not describe actual cultural practices or behaviors that occur in real life. I discuss five types of evidence to support this claim: (1) limitations in the use of selectively chosen verbal statements and (2) some kinds of culture-related literature; (3) the large variability in individual within-culture variance relative to between-culture differences, and the limitations of attitude-based measures to predict actual behaviors; (4) the fact that cultural differences in individual-level measures of psychological culture may not exist when socially appropriate responding is statistically controlled for; and (5) the boundaries of knowledge that can be gleaned from cultural studies of emotion based on verbal descriptions and narratives. Culture researchers who use individual-level measures of culture or other verbal descriptions of culture need to be aware of the theoretical and empirical differences between verbally reported consensual cultural worldview ideologies and real-life behaviors.The former may not be reflective of the latter.Ne pas confondre l'image et son reflet dans le miroir.(Do not confuse an image with its reflection in the mirror.)Verbal descriptions of culture play a prominent role in studies of culture. One of the major advances in quantitative studies, for instance, has been the development of individual-level measures of psychological dimensions of culture. They have provided researchers with valuable tools to validate cultural differences between samples, and to use as mediators in explaining cultural differences. In cultural
Culture & Psychology