“…The most common has been the voice choice task (16 different publications using this task were discovered in this review), in which participants are asked to assign a male or female voice to objects, with many finding that the sex of the voice and the grammatical gender of the target are indeed broadly consistent (e.g., Kurinski, Jambor, & Sera, 2016;Lambelet, 2016;Ramos & Roberson, 2011;Sera, Berge, & del Castillo Pintado, 1994;Sera et al, 2002). Similar results have been found when asking participants to assign a human name or a sex to an object ("sex assignment" tasks; e.g., Belacchi & Cubelli, 2012;Flaherty, 2001), and when asking participants to rate on a scale the similarity ("similarity task") between pictures of male and female humans and objects (Phillips & Boroditsky, 2003). In object-name memory association tasks, participants are instructed to remember male and female names that substitute object names, such that "chair" might now be "Patricia," and the results have sometimes shown that the ability to recall the human name is enhanced if it is congruent with the grammatical gender of the object in question (Boroditsky & Schmidt, 2000).…”