Athletic lifestyle is a rapid and wide growth of the social media platform, which infiltrates others lives. Apparently, exposure under the marketing strategy is readily available for people to take part. However, researchers may be considering why this engagement affects the change and makes people stick to the experience. To that, embodied cognition is considered an important role for this review paper to elaborate further. To understand how embodied cognition affects the change through the interactive process between mind, body, and the environment, it is necessary to do embodiment-related research on not only the embodiment in consumers experience, but also the embodiment application in sports psychology and physical education. Finally, with a degree of understanding of the intersection between embodiment, athletes, and social media influence, this review article has a generic yet highlighted summary of how embodiment can affect change and empower a person through an interactive and co-created environment.