“…Analysis of the self-regulation of stereotyping suggests that, in these cases, individuals experience guilt and redirect their behavior (Monteith, 1993;Czopp et al, 2006). Furthermore, the motivation to be consistent with egalitarian goals (Bargh et al, 2001;Moskowitz and Ignarri, 2009) can help individuals control non-empathic behaviors. Nevertheless, a great deal of research has shown that successfully suppressing unwanted thoughts or emotions is exceedingly difficult (Wegner and Erber, 1992;Gross and Levenson, 1993;Neil Macrae et al, 1994;Wegner, 1994;Monteith et al, 1998).…”