This study examines the import substitution strategy, a government strategy, focused on replacing agricultural or industrial imports to encourage local production. Import substitution is intended to create jobs, reduce demand for foreign currency, stimulate innovation, and ensure the country's independence in such areas as food, defence, industry and advanced technologies. The issue of import substitution policy related to an attempt to revive, modernize or create the missing elements of production in the economy continues to remain debatable. The article substantiates the idea that in the absence of close work with horizontal measures such as the development of certain technologies, the formation of new areas of knowledge, the filling of missing scientific competencies, such a policy will have a limited period of use with an emphasis primarily on price competitiveness. The study reveals the processes that rise economic expansion and are sensitive to currency fluctuations. It is necessary for an active import substitution policy linked to new emerging markets. This problem is underexplored and requires further research.