“…Its impacts on firms have been a significant research focus in the literature of economics, international business (IB), and OM. Economics researchers focus on discussing how the tariff reduction affects importers in terms of increasing product quality (Fan et al, 2015), expanding product scope (Fan, Luong, et al, 2022), facilitating offshoring (Pierce & Schott, 2016), and maintaining firm cross‐border buyer–supplier transactions (Monarch, 2022). IB researchers, meanwhile, focus on how tariff reduction changes the cross‐border competitive environment landscape faced by the firms in affected countries (e.g., Baggs & Brander, 2006; Flammer, 2015; Seyoum, 2007).…”