2014
DOI: 10.5901/mjss.2014.v5n20p2133
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Importance of Extrinsic Quality Assessment Criteria when South African Female Consumers Evaluate Casual Daywear

Abstract: To gain competitive advantage, marketers must make sure that they meet consumers ' needs and demands, to

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“…Consumer is a person who buys products or services of a manufacturer for personal use and individual satisfaction. According to Hugo (2014), apparel consumers choose apparel items based on their physical characteristics which are expected to cause specific 'behaviour' or performance during use. Abraham-Murali and Littrell (2015) stated that consumers consider the construction of fabric, and the fit of an apparel items important apparel attributes of perceived quality while evaluating an apparel items before purchase, whereas the fabric, care requirements and the fit are used to judge apparel quality during use.…”
Section: Introductionmentioning
confidence: 99%
“…Consumer is a person who buys products or services of a manufacturer for personal use and individual satisfaction. According to Hugo (2014), apparel consumers choose apparel items based on their physical characteristics which are expected to cause specific 'behaviour' or performance during use. Abraham-Murali and Littrell (2015) stated that consumers consider the construction of fabric, and the fit of an apparel items important apparel attributes of perceived quality while evaluating an apparel items before purchase, whereas the fabric, care requirements and the fit are used to judge apparel quality during use.…”
Section: Introductionmentioning
confidence: 99%