Importance of Reducing Youth Exposure to Alcohol Advertising

Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions

“…Social media are a source of exposure to two important sources of influence associated with youth alcohol use-peer alcohol behavior (Ali & Dwyer, 2010;Mundt, Mercken, & Zakletskaia, 2012) and alcohol advertising (Jernigan, 2006(Jernigan, , 2011. Thus, adolescents may be exposed to alcohol content created by peers as social media users, or advertisements created by corporations and designed to be influential in the social media context.…”

Adolescent Exposure to Alcohol Advertising in Magazines: An Evaluation of Advertising Placement in Relation to Underage Youth Readership

“…Moreover, because the MRI data are the data available to and used by the alcohol industry in determining advertising placements, these are relevant to use for the purposes of this analysis. In other words, although the actual preferences of all underage youths (ages [12][13][14][15][16][17][18][19][20] are unknown, this analysis explores whether there is a relationship between the existing data available to the industry on beverage preferences of those under age 21 and the placement of ads for those alcoholic beverages preferred by youths under age 21 based on these data.…”

“…The dependent variable is the presence or absence of advertising for a specific alcoholic beverage type in a given magazine in a given year (2002)(2003)(2004)(2005)(2006). Key predictor variables in our model include: (a) the demographic characteristics of a magazine's readership, including the total number of readers (ages 12 and older), the percentage of readers in various demographic subgroups (youth [ages [12][13][14][15][16][17][18][19][20], young adults [ages [21][22][23][24][25][26][27][28][29][30][31][32][33][34], and males), and the median household income of magazine readers; (b) the cost per thousand of advertising in the magazine (the cost of reaching 1000 readers with a full-page, fourcolor advertisement); (c) the log of the annual number of magazine issues; and (d) the year.…”

“…We drew audience estimates from the MRI spring adult studies, semiannual surveys of a national probability sample of approximately 13,000 respondents 18 years and older per wave, using face-to-face interviews supplemented by a self-administered questionnaire. Additional youth audience estimates came from MRI's Teenmark surveys of approximately 2,300 teens (ages [12][13][14][15][16][17] per year, using a mailed questionnaire. These are the advertising industry standard surveys for measuring magazine audiences.…”

Advocates, interest groups and Australian news coverage of alcohol advertising restrictions: content and framing analysis

“…Thus, attention has focused on the need for policy reform of alcohol advertising and promotional activities [6-8], with emphasis on young people [9] and sport-related sponsorships and branding [10,11]. While there is considerable research estimating children’s and adolescents’ exposure to alcohol advertising in movies [12], television programming [13,14], magazines [15] and even student publications [16], there is still debate over the evidence regarding alcohol advertising’s relationship with consumption [17,18].…”