Importancia y valoración de los intangibles: La percepción de los directivos

Merino, Domingo; Castellanos, Arturo Rodríguez; Alonso, Belén Vallejo; Ayastuy, Gerardo Arregui

doi:10.25115/eea.v26i3.5669

Cited by 4 publications

(1 citation statement)

References 49 publications

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“…It is increasingly common to find companies that are giving greater relevance to their intangible assets, since it has been proven how these can have an impact on the improvement of productivity and financial statements. Hence the importance of being able to measure and evaluate the impact of intangibles in organizations ( 8 ).…”

Section: Introductionmentioning

confidence: 99%

Analysis of the psychometric properties of a banking instrument applied to the health sector

Muñoz-Leal¹,

Ustrell-Torrent²,

Ferrari³

2022

J Clin Exp Dent

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Background Different studies have shown the importance of corporate reputation, corporate image and corporate identity and how they are present in the healthcare field. These studies show that these terms establish reputation as a socially constructed asset, which has been gaining relevance in organizations due to its increasing importance as a strategic resource. The aim of this study is to analyze the psychometric properties of an instrument used to measure reputation in the banking field, in its Spanish version, adapted to the health sector, thus determining whether it is a reliable and valid instrument to be used in future research on samples of users in the health sector. Material and Methods In a pilot phase, the survey was applied to 97 patients. Then, the restructured instrument was applied to a sample of 323 men and women who attended the Dental Clinic of the Andrés Bello University, Concepción (Chile). During the pilot phase and application of the instrument, two exploratory factor analyses, Bartlett’s test, the Kaiser-Meyer-Olkin coefficient (KMO), the Principal Component Analysis (PCA) and the Varimax method with Kaiser normalization were applied. During the applicability analysis phase of the instrument, two confirmatory factor analyses were also applied for Relational Commitment (RC), Behavioral Intention (BI) and Relational Value (RV). Results According to the results obtained, the instrument initially created by Khan, Kadir and Wahab for the banking area can be considered reliable and solid for estimating reputation in the health area. The adaptation made to the instrument is considered to exhibit appropriate psychometric properties consistent with the original instrument. Conclusions Measuring relational value can go a long way in determining the future behavior of users who are accustomed to visiting an organization associated with the health sector. Key words: Reputation, healthcare services, healthcare marketing, reputational value, relational value.

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Section: Introductionmentioning

confidence: 99%

Analysis of the psychometric properties of a banking instrument applied to the health sector

Muñoz-Leal¹,

Ustrell-Torrent²,

Ferrari³

2022

J Clin Exp Dent

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Motivos “Externos” E “Internos” Para La Valoración Financiera De Los Intangibles: Antecedentes Y Consecuentes

Merino

Ayastuy

Castellano

et al. 2010

Investigaciones Europeas de Dirección y Economía de la Empresa

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Una gestión activa de los intangibles empresariales y su incidencia en los resultados financieros de un modo sostenible

García-Zambrano¹,

Rodríguez‐Castellanos²,

García-Merino³

2020

EEA

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It is widely accepted that the allocation of intangible resources and capabilities has become the difference between firms. However, only a few of them allow to gain a competitive advantage, so-called core competencies. Most of the studies about to the intangibles and firms performance consider only the stock held by the company, and they do not considered intangibles management. Therefore, our objective is to test whether the core competencies management translates into improved sustainably performance, measured through ROA. To this end, a field study was performed, by making telephone calls to Basque Country companies’ financial managers, and favorable evidence was obtained.

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Importancia y valoración de los intangibles: La percepción de los directivos

Cited by 4 publications

References 49 publications

Analysis of the psychometric properties of a banking instrument applied to the health sector

Analysis of the psychometric properties of a banking instrument applied to the health sector

Motivos “Externos” E “Internos” Para La Valoración Financiera De Los Intangibles: Antecedentes Y Consecuentes

Una gestión activa de los intangibles empresariales y su incidencia en los resultados financieros de un modo sostenible

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