1994
DOI: 10.1177/0002764294037005004
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Impression Management, Diversity, and International Management

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Cited by 31 publications
(19 citation statements)
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“…To be more competitive, organizations and their employees must communicate impressions that consistently meet or exceed customer expectations (Woods & King, 2002). Moreover, studies have shown that customers' impressions differ based on culture (Giacalone & Beard, 1994). By understanding how customers from different cultures perceive employee behavior during service encounters, managers can create awareness and appreciation of diversity, helping them develop better communication and training techniques that ultimately deliver superior customer satisfaction and service quality.…”
Section: Introductionmentioning
confidence: 99%
“…To be more competitive, organizations and their employees must communicate impressions that consistently meet or exceed customer expectations (Woods & King, 2002). Moreover, studies have shown that customers' impressions differ based on culture (Giacalone & Beard, 1994). By understanding how customers from different cultures perceive employee behavior during service encounters, managers can create awareness and appreciation of diversity, helping them develop better communication and training techniques that ultimately deliver superior customer satisfaction and service quality.…”
Section: Introductionmentioning
confidence: 99%
“…It can reduce or prevent failure in expatriate assignments (Giacolane and Beard, 1994). Furthermore, in a survey of 200 corporate clients, Berlitz International found that companies needed cultural orientation training programs more than foreign language training (Lubin, 1992 However, it is difficult to develop the appropriate mental frame of reference for dealing with different cultures worldwide.…”
Section: The Effects Of Cross-cultural Training 493mentioning
confidence: 99%
“…Although the particulars of how accounts are used, the range of specific acts within each account type, and the acceptability of accounts vary from culture to culture, individuals in almost all cultures have been found to use accounts for negative actions (Giacalone & Beard, 1994). Empirical studies suggest that people across cultures share a broad set of linguistic conventions for mitigation through…”
Section: Account-givingmentioning
confidence: 99%
“…Such questions might be especially interesting for researchers examining expatriate issues; an expatriate who has been transferred on a lengthy assignment might be held to higher standards and expected to adjust his account-giving to a greater extent compared to an individual who has traveled to another country just for a business meeting. The literature on expatriates does recognize the role of commu nication skills in the adjustment of expatriates to their new environment (Giacalone & Beard, 1994), but further research is necessary to investigate the role of account-giving and account evaluation in expatriate adjustment.…”
Section: Implications For Researchmentioning
confidence: 99%