2022
DOI: 10.36615/jcssa.v40i2.1314
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Impression management techniques employed by listed companies on the Johannesburg Stock Exchange when using Twitter

Abstract: The study investigates if companies listed on the Johannesburg Stock Exchange (JSE) use impression management techniques when disclosing earnings-related information on Twitter. A content analysis was followed as a research methodology to conduct the study. The findings indicate that Twitter is not widely used by listed companies to disclose earnings information. However, where Twitter is used, companies do employ impression management techniques. The impression management techniques differ depending on whethe… Show more

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Cited by 2 publications
(1 citation statement)
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“…Social users continuously expand the scale of their presence as they engage in acquiring, sharing, and interacting with information, thereby maintaining, strengthening, or reconstructing their existing social relationships [ 1 , 2 ]. Research on the constant dissemination of diverse information on social media can contribute to detecting rumors [ 3 , 4 ], improving recommendation systems [ 5 ], marketing [ 6 ], managing social media [ 7 , 8 ] and employee [ 9 ], and addressing other related areas.…”
Section: Introductionmentioning
confidence: 99%
“…Social users continuously expand the scale of their presence as they engage in acquiring, sharing, and interacting with information, thereby maintaining, strengthening, or reconstructing their existing social relationships [ 1 , 2 ]. Research on the constant dissemination of diverse information on social media can contribute to detecting rumors [ 3 , 4 ], improving recommendation systems [ 5 ], marketing [ 6 ], managing social media [ 7 , 8 ] and employee [ 9 ], and addressing other related areas.…”
Section: Introductionmentioning
confidence: 99%