Improve Consumer Purchasing Decisions Through Quality of Service, Promotion And Quality of Information At PT. Ng Tech Supplies

Nabella, Septa Diana

doi:10.46729/ijstm.v2i3.210

Cited by 4 publications

(3 citation statements)

References 1 publication

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“…A thorough evaluation of a service's excellence is provided by the quality of the service itself. The effectiveness of this service will influence purchase choices if the evaluation proves to be favorable (Nabella, 2021).…”

Section: The Influence Of Service Quality On the Decision To Purchase...mentioning

confidence: 99%

The Influence of Social Media Content, Product Quality and Service Quality on Purchase Decisions Grape Seeds in Jogja Anggur Grape Farm

Apriadi,

Kussudyarsana

2023

Jurnal Ilmiah Manajemen

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This research aims to determine the influence of Social Media Content, Product Quality and Service Quality on the Decision to Purchase Grape Seeds at the Jogja Wine Grape Farm. The population in this study were all consumers who bought grape seeds at the Jogja Wine Grape Farm. The number of samples in this research was 100 respondents. The sampling used in this research was non-probability sampling using a convenience sampling approach. The data collection method uses a questionnaire. The data analysis technique for this research uses multiple linear regression analysis tests. The results of this research show that partially there is a significant influence of social media content, product quality and service quality on the decision to purchase grape seeds at the Jogja Wine Grape Farm. Simultaneously, there is a significant influence between the variables of social media content, product quality and service quality on the decision to purchase grape seeds at the Jogja Wine Grape Farm.

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Section: The Influence Of Service Quality On the Decision To Purchase...mentioning

confidence: 99%

The Influence of Social Media Content, Product Quality and Service Quality on Purchase Decisions Grape Seeds in Jogja Anggur Grape Farm

Apriadi,

Kussudyarsana

2023

Jurnal Ilmiah Manajemen

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“…When deciding which product or service to purchase from a business, a consumer's perception of the marketing mix which comprises the product, price, promotion, and place as it has been applied by the business thus far greatly influences the decision. (Nabella, 2021).…”

Section: Introductionmentioning

confidence: 99%

Systematic Literature Review: Online Food Delivery Purchasing Decisions in Indonesia

Hary Prastito,

Wardi

2024

JOSR

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Previous research is very fundamental in supporting a scientific work or scientific article. With the existence of previous research, it is useful to strengthen the theory and phenomenon of the relationship of each existing variable. This data collection requires a comprehensive literature search. The method used in this research is systematic literature review (SLR), which is a systematic literature review that aims to identify, evaluate, and interpret the results of primary research. This study investigates purchasing decisions, service quality, advertising, and price among online food delivery app users in Indonesia. The purpose of this paper is to review the aspects that in this case affect purchasing decisions; namely: service quality, promotion, and price. This research aims to create hypotheses between each variable that can be used for further research. The results of this literature review research are: 1. Service quality affects purchasing decisions. 2. Promotion affects purchasing decisions. 3. Price affects purchasing decisions.

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“…One of the factors that influences purchasing decisions is the quality of the services provided (Chaerudin & Syafarudin, 2021;Nabella, 2021). During this pandemic, the quality of service sought byCustomers are more focused on the health protocols implemented by drivers and by the company.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Service Quality, Brand Trust, and Advertising on the Purchase Decision during the Covid-19 Pandemic

Sitinjak,

Rakhman

et al. 2023

IJSSB

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The rapid development of technology and the internet today supports all online-based businesses, including transportation service businesses. One of the online ojek transportation services in Indonesia is GoRide from the Gojek application platform. The selective attitude of customers and limited public mobility during this pandemic has resulted in tighter competition because many other brands provide similar services. Therefore, this study aims to analyze the influence of service quality, brand trust, and advertising on the purchase decision of GoRide services from Gojek during the COVID-19 pandemic in Jakarta. The data collection technique used in this study was a communication technique through the distribution of questionnaires electronically through Google Forms to 192 respondents. The sampling technique used is a non-probability sampling technique with a judgement sampling approach. The results of this study show that service quality has no influence on purchasing decisions. While brand trust and advertising have a positive and significant influence on purchasing decisions. The implications of this research highlight the importance of building and maintaining brand trust as well as effective advertising strategies to improve customer purchasing decisions.

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Improve Consumer Purchasing Decisions Through Quality of Service, Promotion And Quality of Information At PT. Ng Tech Supplies

Cited by 4 publications

References 1 publication

The Influence of Social Media Content, Product Quality and Service Quality on Purchase Decisions Grape Seeds in Jogja Anggur Grape Farm

The Influence of Social Media Content, Product Quality and Service Quality on Purchase Decisions Grape Seeds in Jogja Anggur Grape Farm

Systematic Literature Review: Online Food Delivery Purchasing Decisions in Indonesia

The Influence of Service Quality, Brand Trust, and Advertising on the Purchase Decision during the Covid-19 Pandemic

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