It was determined that the discharge in the vicinity of ribs should be intensified to obtain low‐voltage, high‐luminous efficacy, and high module efficiency. One possible way is to increase the space between ribs and the discharge surface. Even if the amount of space increases by only 2 or 3 µm, it still results in low discharge voltage, large discharge current, and high luminous efficacy. For that reason it might be important to control the micron‐sized particles included in the MgO crystal dispersed layers. Another preferable way is to use ribs with a low electric permittivity (ε) that are represented by porous ribs. Moreover, low‐ε ribs diffuses the high‐energy spots in plasma, resulting in a high luminous efficacy. They feature a significantly lower sustain voltage and a smaller parasitic capacitance as well to facilitate a help high module efficiency. Also, highly porous ribs are expected to increase their practical use in aspects of mechanical strength and impurity gas exhaustion.