Series of alkali metal ion co-doped with Eu 3+ activated GdPO 4 phosphors were synthesized by the conventional solid state method. Structural parameters were confirmed by the X-ray Rietveld refinement method. All the compounds are crystallized in the monazite phase with space group (P12 1 /n 1 , No.14). Morphology and functional group analysis were performed on scanning electron microscopy (SEM) and Fourier transform infrared spectroscopy (FT-IR).Room temperature photoluminescence (PL) spectroscopic results reveal that, on Eu 3+ ion doping in the GdPO 4 host matrix, the magnetic dipole transition ( 5 D 0 → 7 F 1 ) at 581 nm responsible for orange light, dominates the red emission with respect to the electric dipole transition ( 5 D 0 → 7 F 2 ) at 620 nm. It was found that the emission intensity increased up to 9 mol% of Eu 3+ and then quenched due to multipolar interactions. Further, co-doping with Li + , Na + and K + ion in to Eu 3+ activated GdPO 4 phosphor led to an enhancement in luminescence intensity by reducing the parity restriction of electric dipole transitions as a consequence of suitable local distortion of the crystal field surrounding the Eu 3+ activator ion. The results of Judd-Ofelt theory and radiative parameters suggest that these phosphors have a short lifetime, good quantum efficiency, excellent color purity compared to other reported Eu 3+ doped phosphors. These results illustrate the mechanistic effect of alkali metal ions doping on luminescent properties of rare earth ion doped GdPO 4 phosphors and help in optimization of their luminescent properties according to the practical requirements in optoelectronic and biomedical applications.