Thermal quenching (TQ) seriously restricts the practical applications of phosphor-converted white-lighting-emitting diodes (pc-WLEDs), especially for high-power operations. Here, a novel red-emitting phosphor of LaOBr: Eu3+ with layered tetragonal structure is successfully synthesized by a solid-state reaction approach. By additionally Li+ ions doping into LaOBr: Eu3+, the as-obtained phosphors manifest excellent performance with high internal quenching efficiency (58.6%) and anti-thermal quenching performance. It is demonstrated that the structural rigidity of the lattice matrix could be enhanced with the introduction of Li+ ions and then contribute to the suppression of TQ and the improvement of the luminescence efficiency. Furthermore, a fabricated WLED based on the LaOBr: Eu3+, Li+ sample displays a satisfying color rendering index (CRI = 83.1) and correlated color temperature (CCT = 4719K), revealing the great potential of the as-obtained red phosphor for pc-WLEDs.