The spectroscopic properties of SrLaGaO4 (SLO) crystal doped with Ho3+ ions were studied in this work. Absorption, emission spectra and decay dynamics of excited states have been measured and discussed using the Judd–Ofelt model. Photoluminescence emissions were attributed to transitions from the excited 3D3, 5S2, 5F5, 5I6 and 5I7 multiplet manifolds. The experimental lifetimes for five excited states have been compared to the theoretical values, calculated using Judd–Ofelt theory, allowing for the determination of the multiphonon relaxation rates (WnR) of the respective states. The experimental data were approximately on a line expressed by WnR = W0 exp(−αΔE) with W0 = 0.5 × 107 s−1 and α = 2.6 × 10−3 cm. To discuss the excited state absorption (ESA) pathways, that originated from several excited levels, we used the Judd–Ofelt formalism allowing determination of the integrated cross section for ESA transitions.