Improved Web Mining for E-commerce Website Restructuring

Verma, Neha; Singh, Jatinder

doi:10.1109/cict.2015.76

Cited by 20 publications

(6 citation statements)

References 8 publications

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“…These studies show a clear positional bias i.e., a user is more likely to browse the top and left parts of a webpage [1], [2]. An e-commerce system that dynamically positions carousels based on user behavior and context is more likely to engage and retain users rather than a static layout [3].…”

Section: Introductionmentioning

confidence: 94%

A Real-Time Whole Page Personalization Framework for E-Commerce

Mantha¹,

Sundaresan²,

Kedia³

et al. 2020

Preprint

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E-commerce platforms consistently aim to provide personalized recommendations to drive user engagement, enhance overall user experience, and improve business metrics. Most e-commerce platforms contain multiple carousels on their homepage, each attempting to capture different facets of the shopping experience. Given varied user preferences, optimizing the placement of these carousels is critical for improved user satisfaction. Furthermore, items within a carousel may change dynamically based on sequential user actions, thus necessitating online ranking of carousels. In this work, we present a scalable end-to-end production system to optimally rank item-carousels in real-time on the Walmart online grocery homepage. The proposed system utilizes a novel model that captures the user's affinity for different carousels and their likelihood to interact with previously unseen items. Our system is flexible in design and is easily extendable to settings where page components need to be ranked. We provide the system architecture consisting of a model development phase and an online inference framework. To ensure low-latency, various optimizations across these stages are implemented. We conducted extensive online evaluations to benchmark against the prior experience. In production, our system resulted in an improvement in item discovery, an increase in online engagement, and a significant lift on add-to-carts (ATCs) per visitor on the homepage.

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Section: Introductionmentioning

confidence: 94%

A Real-Time Whole Page Personalization Framework for E-Commerce

Mantha¹,

Sundaresan²,

Kedia³

et al. 2020

Preprint

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show abstract

“…In [10] to build the digital capital of real estate websites.The old method of developing website is not enough to satisfy the end user [11]. The dynamic website is composed of templates, scripts, etc.This world can be connected through internet [12]. It can also possible to generate web pages in real time.In [13] website are the major world communication channel.…”

Section: Literature Reviewmentioning

confidence: 99%

Research on Developing Dynamic Website for Benishangul Gumuz Regional State of Educational Bureau

Asefaw

Mitiku

2021

EJECE

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This research project was done by Assosa University College of Computing And Informatics. Developing Dynamic Website for Benishangul Gumuz Regional State of Educational Bureau, provides a simple and efficient way of facilitating education service. Since the redundancy and collection of relevant malfunctioned material information can be very time-consuming, it is difficult to achieve this objective using manual systems. All these challenges had been minimized by automating the manual system.This document contains the introduction, methodology that uses tools like Notepad++,HTML, wampserver and MYSQL, data sources like site observation, interview and document analysis, and for design methodology we use object-oriented. For analysis model we use sequence and activity diagram. For system design we include state diagram and use case diagram. To develop the real website, designs had been made that covers the website architecture, user interfaces and database designs.

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“…One of the fastest growing businesses for the past decade is e-commerce [1]. The customer's needs have taken up the next level for satisfying the demands comparing the competitors and to fetch revenue to the company.…”

Section: Introductionmentioning

confidence: 99%

“…It would be a design of the semantic-and neural-based page ranking algorithm [2]. This tool upon launching would be a well-defined approach for e-commerce website ranking [1]. It would also facilitate the customers to find the relevant websites on the top of the page during their search for any particular product or business.…”

mentioning

confidence: 99%

An Improved Scheme for Organizing E-Commerce-Based Websites Using Semantic Web Mining

Kumar¹,

Shaheen²,

Sreenivasulu³

2020

Intelligent Computing and Applications

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In the running of the Internet world, E-commerce industry has its own benchmark in terms of its rapid growth and has made itself an established sector that is indispensable for every industry to trade and do transactions online. As the world is rushing in a rapid manner, India is slogging in the improvisation of the online market, leading to the lack of customized needs of the customers. Bigger companies are trying to put in a different strategic approach taking that into consideration an approach of blended e-mining along with e-commerce has been devised. It would be a design of the semantic-and neural-based page ranking algorithm [2]. This tool upon launching would be a well-defined approach for e-commerce website ranking [1]. It would also facilitate the customers to find the relevant websites on the top of the page during their search for any particular product or business. It would be further customized with all the relevant comparison of the other websites in terms of the product quality and price.

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Improved Web Mining for E-commerce Website Restructuring

Cited by 20 publications

References 8 publications

A Real-Time Whole Page Personalization Framework for E-Commerce

A Real-Time Whole Page Personalization Framework for E-Commerce

Research on Developing Dynamic Website for Benishangul Gumuz Regional State of Educational Bureau

An Improved Scheme for Organizing E-Commerce-Based Websites Using Semantic Web Mining

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