Improvement of Digital Technology in the Tourism Sector

Abstract

The article deals with the development of approaches to the improvement of digital technology in the tourism sector. It is revealed that the improvement of digital technology in the tourism sector acquires a variety of manifestation forms, which include online purchase of ready-made tours formed by tour operators, as well as the development and implementation of mobile applications, designed, among other things, for tourists, digitalization of self-designed tours through the creation of online schools for novice travelers. It is proved that the digitalization of tourism will be accompanied by a further process of displacement of traditional companies with offline offices from the tourist market, and the development of tours designed according to the parameters individually set by each specific client. Consequently, tourist organizations, which will be able to provide to consumers best customization in the provision of tourist services, will gain competitive advantages.

Impact of COVID-19 on Small Domestic and Inbound Travel Agencies and Tour Operators in West Bengal, India: Perspectives of Offline Owners-Managers

“…Until the pre-pandemic period, experts believed that the digitalization of tourism would further displace traditional offline travel houses from the tourist market, and tour development would be designed according to the parameters set individually by many organizations (Nikolskaya et al, 2019).…”

Proyección futura de las agencias de viajes presenciales en España: la percepción de los usuarios

“…En la literatura se identifican los principales componentes que las agencias de viajes han de implementar en su modelo de negocio para continuar siendo competitivas en el futuro: diferenciación y especialización (Arıca y Kozak, 2019); ofrecer trato personalizado al consumidor (Nikolskaya et al,2019); potenciación de su rol de asesoría y consultoría (Capriello y Riboldazzi, 2021); aumentar su nivel de eficiencia (Liu et al, 2021); perseguir la mejora permanente de calidad en el servicio (Nunkoo et al 2020).…”