Improving Customer Satisfaction in the Immersive Experiences Era
Andreea Porancea-Răulea
Abstract:For an organization to succeed, it is essential to have customers. In order to evolve and grow, they must become loyal consumers. This approach is challenging in the current era, which is characterized by rapid changes and the increasing use of artificial intelligence. Historically, customers were satisfied with quality alone. However, in the modern context, factors such as globalization, virtual reality, artificial intelligence, and generational differences have made it more difficult for organizations to und… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.