“…The paper does not fail to mention the main risk involved in such process, which is that of taking a mild, cosmetic or even plainly hypocritical approach to the issue (La Cour & Kromann, 2011), one that in other words is not radical enough to exploit all possibilities offered by digital platforms in terms of accountability and stakeholder engagement. This study contributes to the literature on CSR effectiveness (Devenin & Bianchi, 2018) in cultural organizations (Burns et al, 2019;Chen et al, 2019;Hofstede et al, 2005;Hur & Kim, 2017;Kucharska & Kowalczyk, 2018) and on how digitization (Haddock-Fraser, 2012;Mura, Longo, Domingues, & Zanni, 2019) is influencing the attitude toward CSR (Vollero et al, 2020), in order to provide suggestions for cultural managers, scholars, policymakers and practitioners alike. To the best of our knowledge, this is the only study that applies this perspective to the analysis of the digitization process through CSR, currently under way across cultural institutions around the world.…”