Improving parent’s skills and practices in talking with their children about sex: A quasi-experimental evaluation of social marketing activities in Thailand

Chamchan, Chalermpol; Apipornchaisakul, Kanya; Soparat, Oratai

doi:10.1080/10911359.2020.1835776

Cited by 2 publications

(1 citation statement)

References 25 publications

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“…ATL marketing is quite efficient because it may be repeated in the media numerous times. It undoubtedly adds to the establishment of consumer incentive for product purchasing (Chamchan, Apipornchaisakul, & Soparat, 2021).ATL is employed to impact brands and raise brand awareness in the minds of consumers (Shahab, 2019).Global technical advancements are an important factor to consider for ATL marketing. ATL also essential when a firm seeks to create a brand, a mythology, or generate particular connections among customers (Kateryna, 2022).The study of (Litwin, 2008)found that combining ATL and BTL operations with postponing ATL marketing until the end of BTL campaigns was beneficial.…”

Section: Above the Line Marketing Campaignmentioning

confidence: 99%

Improving Branchless Banking in Berlin Germany: The Effects of Promotional Strategies

Anam Alina,

Junaid Jahangir,

Malik

2023

AMSJ

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Purpose of current study was to evaluate the function and importance of promotional strategies in branchless banking (BB) to capture a sizable portion of untargeted and unaddressed branchless banking volume in Germany. In both emerging and developed countries, commercial banks promote, influence, and integrate economic activities. This study aimed to determine importance of branchless banking in Berlin, Germany, to alleviate pressure on traditional banking practices. BB is used as a dependent variable, whereas promotional strategies such as below the line (BTL) and above the line (ATL) marketing are independent variables. Berlin, Germany, comprises population stratum in this cross-sectional survey. Additionally, snowball sampling technique which is non-probability sampling method was used in this research study. Both independent and dependent variables were analyzed using inferential statistics. Cronbach alpha (CA), average variance extracted AVE, composite reliability (CR), standard deviation (S.D) and exploratory factor analysis (EFA) were used. It was found that BTL marketing campaign and ATL marketing campaign positively related with branchless banking. The findings of the study are generalized to promote branchless banking through below-the-line and above-the-line marketing campaigns.

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Section: Above the Line Marketing Campaignmentioning

confidence: 99%

Improving Branchless Banking in Berlin Germany: The Effects of Promotional Strategies

Anam Alina,

Junaid Jahangir,

Malik

2023

AMSJ

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Examining Asian Parents’ Perspectives and Challenges in Sexual and Reproductive Health Education with Implications for Public Health: A Systematic Review

Ellin,

Hazariah,

Arifin

et al. 2024

Indian Journal of Public Health

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Summary In Asian cultures, discussing sexual matters with adolescents is often considered taboo and culturally or religiously sensitive. Due to a lack of knowledge and skills, many parents find approaching such a topic with their children challenging, fearing that raising such an issue will bring concerns about encouraging promiscuity. This systematic review aims to assess evidence on Asian parents’ perspectives and practices regarding delivering sexuality information to adolescents. It also seeks to identify the factors that facilitate or hinder the effective delivery of such knowledge. The electronic databases EBSCO-CINAHL, Scopus, and Science Direct were searched using keywords and synonyms such as “sexuality information,” “sexuality education,” “parent-child,” “communication,” and “Asian.” The studies’ quality was assessed using the Mixed-Method Assessment Tool. A comprehensive database search identified 1392 potentially relevant literature sources for this review. Following the application of inclusion criteria, a final set of 16 eligible full-text research articles was selected for inclusion in the review. In most quantitative literature, parents were found to have a good level of knowledge, whereas most qualitative studies reported the opposite, indicating inadequate knowledge. Seven studies highlighted the cultural denial of delivering regarding sexuality, whereas six studies emphasized the need for parental support. Negative experiences, including discomfort, shyness, embarrassment, fear of intimidation, and fearful encounters, were reported in the literature. In conclusion, this review aims to pinpoint gaps and challenges in the delivery of sexuality education among Asian parents, offering valuable insights for public health practitioners and policymakers.

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Improving parent’s skills and practices in talking with their children about sex: A quasi-experimental evaluation of social marketing activities in Thailand

Cited by 2 publications

References 25 publications

Improving Branchless Banking in Berlin Germany: The Effects of Promotional Strategies

Improving Branchless Banking in Berlin Germany: The Effects of Promotional Strategies

Examining Asian Parents’ Perspectives and Challenges in Sexual and Reproductive Health Education with Implications for Public Health: A Systematic Review

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