Poly-3-hydroxybutyrate (PHB) is widely studied and best-characterized bioplastic within polyhydroxyalkanoates family, which can be used to produce a wide range of household and packaging products as well as medical products. Although biodegradable PHB is environmental friendly and not dependent on fossil resources, its production cost has been traditionally very expensive by bacterial fermentation techniques using recombinant E. coli. The recombinant diatoms and transgenic plants have also been evaluated for efficient PHB production. But, it has proved extremely difficult to increase the PHB yield that prohibits its production at the industrial scale. To address these problems, this paper has focused on the metabolic pathway manipulations in recombinant E. coli since they lack PHB degradation pathways unlike native producers. Another advantage of using recombinant E. coli is their ability to use a wide range cheap carbon sources, accumulate large amounts of polymers with higher productivity, maintain the high-cell density fermentation and recover the PHB easily. Since no single strategy has been proved to be sufficient enough to produce PHB industrially until today, the advanced and integrated approaches have to be considered for its efficient production in order to compete with non-biodegradable petrochemical plastics.