“…The more recent "maternal turn" in obesity science has placed pregnancy, and new mothers and their babies, at the epicenter of this "war" as both consequence and cause (Parker, 2014). A substantial body of literature has pointed to growing rates of fatness amongst reproductive age women, and its association with an increase in almost all pregnancy and birth complications from infertility, congenital abnormalities, miscarriage and stillbirth, growing rates of cesarean section, postpartum hemorrhage and infection, neonatal unit admission, and failure to initiate breastfeeding (see for example Heslehurst et al, 2008;Denison and Chiswick, 2010;Jarvie and Ramsay, 2010). In tandem, through the scientific developments of epigenetics, pregnancy fatness and diet is now also argued to result in an in-utero programming effect on the fetus predisposing the future child to fatness and a greater risk of chronic disease over their lifecourse (see for example Gluckman et al, 2007).…”