2022
DOI: 10.29138/ijebd.v5i6.2068
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Improving the Community's Economy Influenced by Green Marketing through Post-Pandemic Travel Decisions

Abstract: Purpose: This study aims to examine how green marketing influences travel decisions, how green marketing influences the improvement of the community's economy, how the impact of the decision to travel on the progress of the community's economy, and how the effect of green marketing on the improvement of the community's economy through the decision To Travel in Malang Raya. Design/methodology/approach: The approach in this research is quantitative by using the SmartPLS analysis tool. Respondents are touri… Show more

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