In the present work impact of 3,4-Dihydroxybenzaldehyde on the microstructural and corrosion behavior of nanocrystalline Ni-W alloy coatings has been elucidated. A systematic investigation on the protection ability of Ni-W alloy coatings in 0.2 M H
2
SO
4
solution was done with the aid of tafel polarization curves and electrochemical impedance spectroscopy (EIS) studies. Corrosion performance of the alloy films obtained in the absence and in the presence of different concentrations of 3,4-Dihydroxybenzaldehyde (0–500 ppm) in the bath was explained in the light of additive concentration. Compared to the blank and other concentrations of additive, 250 ppm of additive containing bath was predicted as the most promising one for the introduced citrate based Ni-W alloy electrodeposition. Low corrosion rate (0.06 mm/year) and high charge transfer resistance (2505.3 Ω cm
2
), for the electrodeposits, obtained from the bath containing 250 ppm of 3,4-Dihydroxybenzaldehyde supports for its high anticorrosion performance. The marked difference in the corrosion resistance property is ascribed to the formation of fine-grained deposits, smooth surface, and inclusion or adsorption of additive within the deposits in the presence of the additive (250 ppm) in the bath. Further, the adsorption of additive molecules on the metal surface was explored with the help of quantum chemical calculations based on DFT.