Improving the innovative development mechanism of the trade sector

Panasenko, Svetlana; Cheglov, Vyacheslav Petrovich; Ramazanov, Ibrahim Agaevich; Красильникова, Е. А.; Stukalova, Irina B.; Shelygov, Aleksandr Vladimirovich

doi:10.51847/zbhkeipwkb

Cited by 12 publications

(4 citation statements)

References 2 publications

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“…Menurut Yiamjanya (2016) inovasi pemasaran juga melibatkan kemajuan teknologi yang telah membawa kepada pembangunan program inap desa dan perniagaan dalam destinasi pelancongan tempatan. Tambahan lagi, kajian Panasenko et al (2021) membuktikan penggunaan teknik pemasaran yang berinovasi telah memberi impak positif kepada proses penyebaran produk perniagaan dengan melaksanakan strategi pengedaran baharu untuk memenuhi keperluan pelanggan. Secara jelasnya, inovasi pemasaran merupakan satu inisiatif yang turut menyumbang kepada perkembangan prestasi bagi sesebuah perniagaan.…”

Section: Impak Inovasi Pemasaran Terhadap Prestasi Pelancongan Inap Desaunclassified

Impak Inovasi Pemasaran dalam Pengkomersialan Pelancongan Luar Bandar: Kajian Kes Program Inap Desa di Semenanjung Malaysia

2023

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Dalam mendepani persekitaran luaran yang semakin mencabar, pelancongan luar bandar sewajarnya bertindak lebih proaktif dalam mengkomersialkan produk mereka agar dapat terus berdaya saing. Begitu juga program inap desa yang menawarkan produk pelancongan unik dilihat berpotensi menyumbang kepada pembangunan sosioekonomi negara. Namun, terdapat program inap desa yang mengalami kadar penurunan pelancong ekoran kurangnya inovasi dalam teknik pemasaran. Justeru, objektif kajian ini adalah untuk menerokai impak pelaksanaan inovasi pemasaran terhadap prestasi program inap desa. Bagi mencapai objektif kajian, kaedah penyelidikan kualitatif telah digunakan yang melibatkan temu bual secara bersemuka dengan penyelaras program inap desa. Lapan buah program inap desa di Semenanjung Malaysia telah dipilih berdasarkan kepada beberapa kriteria yang telah ditetapkan. Hasil temu bual ini dianalisis mengunakan teknik analisis kandungan. Kajian mendapati inovasi pemasaran yang dilaksanakan meliputi tiga kategori iaitu penyertaan program komersial, jalinan usahaniaga agensi luar dan penggunaan medium digital. Inovasi tersebut telah memberi impak terhadap prestasi program inap desa dari aspek pertambahan penglibatan komuniti dan pencapaian anugerah homestay. Implikasinya, dapatan kajian ini menyumbang kepada perkembangan ilmu keusahawanan dengan menekankan kepentingan inovasi terutamanya inovasi pemasaran dan prestasi pelancongan luar bandar. Hasil kajian ini berguna kepada pemain industri sebagai panduan untuk meningkatkan teknik pemasaran yang lebih berkesan dalam usaha mengkomersialkan program inap desa ke peringkat global.Kata kunci: Inovasi pemasaran; impak prestasi; program inap desa; pelancongan luar bandar; Semenanjung Malaysia.

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Section: Impak Inovasi Pemasaran Terhadap Prestasi Pelancongan Inap Desaunclassified

Impak Inovasi Pemasaran dalam Pengkomersialan Pelancongan Luar Bandar: Kajian Kes Program Inap Desa di Semenanjung Malaysia

2023

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“…As mentioned earlier through several marketing strategies, increasing product awareness one way is to determine the Unique Selling Point (USP). Unique Selling Proposition is a requirement of products offered to consumers so that these products have more value than other products (Bakri et al, 2021;Naini et al, 2022;Panasenko et al, 2021;Payne et al, 2017;Tiwari et al, 2021). Second, improving service quality by providing fast and responsive service.…”

Section: Introductionmentioning

confidence: 99%

Marketing Strategies through Product Awareness, Service Quality and Product Quality Assurance on Consumer Purchasing Decisions

Nurbianto,

Christian

2024

devotion

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In the dynamic pharmaceutical industry, companies are undergoing significant transformations in their interactions with consumers. The health industry involves various stakeholders, and pharmaceutical products, such as medications, are predicted to continually increase in demand with the growth of the middle class in Indonesia. Pharmaceutical manufacturers compete through distribution channels such as pharmacies and large pharmaceutical retailers to meet the demands of the government, patients, and entrepreneurs. With the rising number of patients, PT. Satoria Aneka Industri needs to develop a marketing strategy to remain competitive by enhancing the quality of products, services, and quality assurance. Positioned as the second-largest market share holder, PT. Satoria Aneka Industri aims to become the leader in the Indonesian market with a marketing strategy focused on the Unique Selling Point (USP), improving service quality, and ensuring product quality. Product awareness, service quality, and product quality assurance are considered determining factors in consumer purchasing decisions, with marketing strategy analysis focused on the company's infusion products.

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“…Throughout history, trade has been a vital facet of economic development and societal transformation [1,2]. The exchange of goods and services between individuals, communities, and nations has not only fostered economic growth but has also been instrumental in shaping cultures, forging alliances, and even influencing the course of history itself [3,4].…”

Section: Introductionmentioning

confidence: 99%

Evolution of retail in Russia

Popenkova

2023

E3S Web Conf.

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This study purpose was to investigate the historical evolution of trade in Russia, spanning three distinct periods: pre-Soviet, Soviet, and post-Soviet eras. In the article authors analyzed the shifts and continuities in Russia’s trade landscape over time and understand how historical patterns influence contemporary trade dynamics. Authors used methods of data collection from primary sources, including archival research and economic statistics, supplemented by a review of scholarly literature. Both qualitative and quantitative analyses were conducted to extract insights into trade practices, regulations, and economic conditions. The results reveal significant transitions, including the dominance of state-controlled trade during the Soviet era and the emergence of retail chains in recent years. Retail chains have evolved to assume distribution functions, blurring the lines between trade and production. In conclusion, this historical analysis elucidates the historical context of Russia’s trade practices, offering insights into its economic evolution. Understanding the impact of historical events on trade structures provides valuable perspectives for comprehending contemporary trade dynamics in Russia.

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Improving the innovative development mechanism of the trade sector

Cited by 12 publications

References 2 publications

Impak Inovasi Pemasaran dalam Pengkomersialan Pelancongan Luar Bandar: Kajian Kes Program Inap Desa di Semenanjung Malaysia

Impak Inovasi Pemasaran dalam Pengkomersialan Pelancongan Luar Bandar: Kajian Kes Program Inap Desa di Semenanjung Malaysia

Marketing Strategies through Product Awareness, Service Quality and Product Quality Assurance on Consumer Purchasing Decisions

Evolution of retail in Russia

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