Improving the Study of Social Representations through Word Associations: Validation of Semantic Contextualization

Piermattéo, Anthony; Monaco, Grégory Lo

doi:10.1177/1525822x18781766

Cited by 15 publications

(13 citation statements)

References 28 publications

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“…Additionally, they had to write, for each word, a sentence expressing the meaning that they wished to assign to these words or sentences in relation to secularism. Thanks to this method called "semantic contextualization" (Piermattéo, Tavani, & Lo Monaco, 2018;see Lo Monaco, Piermattéo et al, 2016;Piermattéo, Lo Monaco, Moreau, Girandola, & Tavani, 2014), we were able to perform a thematic content analysis (Guest, MacQueen, & Namey, 2012), that is, a categorization of words and sentences to constitute a limited number of categories. Indeed, semantic contextualization allows for improving not only the level of agreement between researchers performing the categorization and the confidence in these categories, but also their homogeneity (Piermattéo et al, 2018).…”

Section: Materials and Proceduresmentioning

confidence: 99%

The effect of Social dominance on prejudice towards North-African minorities: Evidence for the role of social representation of Secularism as a legitimizing myth

Troïan

Bonetto

Varet³

et al. 2018

International Journal of Intercultural Relations

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Secularism in France is both a state principle and a cultural construct, that enforces a State neutrality towards religion. Recent studies have demonstrated the emergence of a lay conception called 'New Secularism' (NS) that is used to legitimize expression of prejudice towards North African minorities. However, none have been able to yet demonstrate links between NS and Social Dominance Orientation (SDO), which would further corroborate those beliefs' role as prejudice justification. Using Social Representations Theory, we created a Secularism questionnaire and used it in a cross sectional survey (N = 261) that also included SDO and Generalized Prejudice measures. In order to test social representation of Secularism's legitimizing function, we derived the hypothesis that NS will mediate the link between SDO and expressed Prejudice from a Social Dominance perspective. Results support our predictions and are discussed in light of intergroup status quo legitimization processes and their links with social representations.

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Section: Materials and Proceduresmentioning

confidence: 99%

The effect of Social dominance on prejudice towards North-African minorities: Evidence for the role of social representation of Secularism as a legitimizing myth

Troïan

Bonetto

Varet³

et al. 2018

International Journal of Intercultural Relations

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“…The words and expressions collected were lemmatized and categorized, using the semantic contextualization of words [24] to perform an ascending hierarchical cluster analysis [22,[25][26][27] to compare the word dictionary for each inductor and have the similarity and dissimilarity between then see: [27]. That aim is to compare the proximity of the inductors, have the proximity and distances between the different dictionaries [22] in Brazil and in France.…”

Section: Discussionmentioning

confidence: 99%

“…Then, they provided the meaning of the words associated with a semantic contextualization. This task facilitates lemmatization and categorization [23,24]. Finally, participants completed a sociodemographic and consumption habitus questionnaire.…”

Section: Methodsmentioning

confidence: 99%

The different representations of sparkling wine, convergences and divergences between designation in Brazil and France

et al. 2019

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This study aims to understand the convergences and divergences between the social representations associated with the different terms used to designate sparkling wine in Brazil and in France. For this purpose, we carried a verbal association task to collect the social representation content in Brazil and France. It was word inductor in Brazil: sparkling wine, sparkling wine moscatel, cider, and Champagne. In France, sparkling wine, pétillant wine, crémant wine, and Champagne. There are common terms used to designate sparkling wine that still confuses consumers. The data was analyzed by ascending hierarchical cluster analysis and presented by a dendrogram. This method evidences the dissimilarity between inductors. The results present on a major cluster with all sparkling wines and another with the Brazilian inductor cider. After, we have also the Brazilian inductor moscatel separated, and show a close similarity between French inductors, Champagne and sparkling wine. Even with it being an exploratory research, the results show start to explain the convergences in the French context, due probably to the long history of these products. On the other side, in Brazil, the divergence, principally with cider and moscatel, that are recent in the Brazilian market, compared to sparkling wine and Champagne.

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“…We collected the content using a word association task, followed by two steps referring to hierarchical evocation and semantic contextualization [see 65,60,79,80,81]. Information such as social origins, consumption habits, and sociodemographic data were also requested.…”

Section: Methodsmentioning

confidence: 99%

Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

Araújo

Monaco

Bruch

2021

WEP

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Wine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production and consumption. As to its social aspect, this product has different representations and roles in both these countries. Therefore, this study aims to understand how culture and social status influence the organization of social representations associated with sparkling wines in Brazil and France. Thus, we used the Social Representation approach, a theory of knowledge and communication. For content collection, we carried out a verbal association task. Two hundred and thirteen Brazilians and one hundred ninety-eight French participants provided the first four words which came to mind after hearing four inducted words. The verbal associations were categorized using semantic contextualization. Then, we performed a Correspondence Factor Analysis. The results supported our hypothesis that culture, social status, and social origins all influence social representations associated with sparkling wine, revealing this kind of wine to be a product of social distinction and affluence.

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Improving the Study of Social Representations through Word Associations: Validation of Semantic Contextualization

Cited by 15 publications

References 28 publications

The effect of Social dominance on prejudice towards North-African minorities: Evidence for the role of social representation of Secularism as a legitimizing myth

The effect of Social dominance on prejudice towards North-African minorities: Evidence for the role of social representation of Secularism as a legitimizing myth

The different representations of sparkling wine, convergences and divergences between designation in Brazil and France

Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

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