Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television

Abstract

Cultural media, film, and television works can increase the popularity of the image of tourist destinations, thereby promoting the sustainable development of the tourism industry and obtaining economic benefits. This study takes Chinese kung fu film and television as examples to explore the mechanism of audience participation in the perception of tourist destinations. It further explores the mediating effect of cultural contact. The study took the image perception of tourist destinations as the dependent variable and audience participation as the independent variable. A total of 331 subjects were surveyed, and a multi-layer regression model was established to test the rationality and validity of the hypothetical theoretical model. The research results show that audience participation in martial arts films and television tourism can directly and indirectly affect the audience’s perception of martial arts culture. At the same time, the viewer can achieve contact with martial arts culture through film and television, accordingly forming his or her perception of the destination. In other words, film and television audience participation can bring more cultural contact to the audience. In turn, cultural contact can enhance the image perception of tourist destinations and play an important intermediary role in the process of audience participation by enhancing the perception of tourist destinations. By confirming the variable relationship in Wushu film and television tourism, this research fills the gap between the two aspects, which contributes to promoting the two-way interaction between Wushu film and television works and tourism marketing and achieving the long-term sustainable development of tourism destinations.

Application Model Construction of Intangible Cultural Heritage Dissemination in Film and Television Art Creation in Postepidemic Era

“…There are various forms of communication, such as voice, text, and video. In the art of film and television, the information publisher can communicate with the information receiver, and the information receiver can directly participate in the convenience of the information, which can enhance the user's participation [11].…”

Reinvention of Traditional Culture and Modern Social Participation in Chinese Classical Dance

“…However, the film and television of Chinese classical dance present the subjective work of traditional cultural transmission not only in the representation of traditional cultural identity and history but also in this aspect of cultural contact. This concept originates from ethnography, cultural studies, and anthropology (Chen et al, 2021). In the case of two cultures interacting with each other, the cultural characteristics of different cultural systems will appear to learn from and integrate with each other, which may be a single or two-way transmission of ideas, behaviors, and objects.…”

“…Video-based Chinese classical dance utilizes such an approach to enable audiences to be in constant contact with a comprehensive diversity of cultural symbols (Su et al, 2011). The audience's proximity to Chinese culture also increases (Chen et al, 2021), and they may even see Chinese classical dance as a representation of traditional Chinese culture in the process of watching the video. So it is not surprising that one of the critical themes of scholarship on video-based Chinese classical dance would be about the notion of the subjective function of cultural communication.…”

Spatiotemporal Evolution Patterns and Driving Factors of Synergistic Development of Culture, Sports, and Tourism Industries: The Case Study of China

“…For any of the forms, the pulling force of the tourism industry is more prominent than the sports and culture industries [28]. Furthermore, the culture industry helps the above characteristic business forms to remove the restriction of natural resources and reduce their dependence on the environment, thereby enabling integrated products to surge ahead [29]. (2) Resource attraction force: Iin terms of their effects on the synergistic development of the CST industries in descending order, the five indicators are public finance expenditure on business services and others (0.791>); public financial expenditure on culture, sports, and media (0.657>); fixed asset investment in culture, sports, and entertainment industries (0.623>); fixed asset investment in catering and accommodation industries (0.525>); and fixed asset investment in water conservation, environment, and public facility management industry (0.524).…”