“…Customer experience within markets has been seen as dependent on a web of relationships and connections of people and places across time (Sumartojo, Mihelcic, Walton-Healey, Vallentine, & Pink, 2017). Customer experience is important because it positively affects sales, satisfaction, shopping frequency, loyalty, profitability, and image formation of retailers (Bagdare & Jain, 2013), and the performance of the town centres in which those retailers are located (Parker, Ntounis, Millington, Quin, & Castillo-Villar, 2017). The aim of this paper is to investigate the experience of visitors to markets in the UK by analysing their online reviews on TripAdvisor to identify perceived experiential dimensions, with a view to informing actions by those responsible for market management in order to provide a more effective customer experience.…”