Impulse Buying: A Consumer Trait Prospective in Context of Central India

Atulkar, Sunil; Kesari, Bikrant

doi:10.1177/0972150917713546

Cited by 38 publications

(36 citation statements)

References 52 publications

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“…When the customers are more responsible, they are willing to purchase green substitutes, associated with green purchase behaviour (Hessami & Yousefi, 2013). However, the study of Lee (2009) claimed that there is an uncertain relationship among perceived environmental responsibility and green purchase behaviour (Atulkar & Kesari, 2017, 2018. The purchase behaviour (Follows & Jobber, 2000) of the responsible customer is referred to purchasing and consumption (Kang & James, 2007).…”

Section: Environmental Responsibilitymentioning

confidence: 99%

“…Looking at the big picture, there is a need to study the solar PV system technology in India. There are few studies (Smith, 2010;Smith & Brower, 2010) that show the relationship between environmental related variables, such as environmental concern (Bang, Ellinger, Hadjimarcou, & Traichal, 2000;Diamantopoulos et al, 2003), awareness of environmental problem (Franzen & Meyer, 2010;Majlath, 2008), and environmental responsibility (Dagher & Itani, 2015), environmental knowledge (Atulkar & Kesari, 2017), and the customer attitude towards the environment mostly in the European countries, USA and China, shows that environmentally concerned customers are highly engaged in green buying behaviour (Rex & Baumann, 2007). Therefore, based on the intention to purchase a solar PV system in their residence by Indian customers, the study is focused on customer attributes related to the environment.…”

Section: Rationale Of the Studymentioning

confidence: 99%

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Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems

Kesari

Atulkar²,

Pandey

2018

Global Business Review

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The present study focuses on consumer behaviour towards decision-making about residential photovoltaic (PV) technology and motivates them to adopt renewable energy sources in place of conventional resources. The study focuses on the six significant factors of customer attribute related to environmental concern which stimulate the purchase behaviour to adopt residential PV technology. Therefore, the study considers various factors of environmental concerns, retrieved from a previous literature review by the researchers. For obtaining the results, structural equation modelling (SEM) has been utilized to examine the 269 customers’ data, collected by the researchers. The result indicates that the environmental concern factors such as social influence, environmental attitude, environmental knowledge, environmental responsibility and government initiative have significant positive influence on customer intention to adopt residential PV technology. However, the factor awareness of environmental problem shows insignificant influence on intention to adopt. Thus, the outcome of the study will provide some valuable insights to the policymakers, marketers and government for further expansion of solar energy market by using various promotional programmes and strategies, consciousness and sharing responsibility towards saving our environment from detrimental effects of conventional energy resources.

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Section: Environmental Responsibilitymentioning

confidence: 99%

Section: Rationale Of the Studymentioning

confidence: 99%

Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems

Kesari

Atulkar²,

Pandey

2018

Global Business Review

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“…Money budgeting describes a person's tendency to plan, budget, and save money (Luna-Arocas & Tang, 2004). Recent proposals emphasize that several factors of GCC, such as Western materialistic values and the spread of consumerism, encourage impulsive buying and careless money considerations (Atulkar & Kesari, 2018;Bonsu, 2008;Iyer, Blut, Xiao, & Grewal, 2019;Podoshen & Andrzejewski, 2012;Roberts & Sepulveda, 1999;Unger & Raab, 2015;Yu & Bastin, 2010). Western economies whose growth and development depend on continuous consumer spending provide frequent opportunities for impulsive buying, such as online shopping or mobile commerce (Henry, 2020).…”

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confidence: 99%

How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture

Czarnecka

Schivinski

Keles

2020

J of Consumer Behaviour

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This study examined the effects of individual‐level cultural values of individualism and collectivism on impulsive buying and money budgeting and the mediating role of acculturation to global consumer culture. By applying the person‐environment fit theory and acculturation theory, we argue that people who hold cultural values congruent with the culture they come into contact with are more likely to acculturate to it, and that those who acculturate to global consumer culture (GCC) are more likely to display consumption behaviors stimulated by GCC, namely impulsive buying and poor money budgeting. The findings show that consumers acculturated to GCC report higher impulsive buying and lower money budgeting, and that it is not the distinction between individualism and collectivism, but rather between the vertical and horizontal values that determines the acceptance of GCC and the studied consumption behaviors. Results revealed that vertical individualists (those who believe in competition between individuals and who prioritize their needs over the needs of others) and vertical collectivists (those who believe in the subordination of individuals to groups) were more likely to be acculturated to GCC. Thus, the acceptance of inequality between individuals among other individuals, or within groups, is related to the acceptance of GCC and impulsive buying and money budgeting. The level of acculturation to GCC mediates the relations between vertical individualism and collectivism values and impulsive buying and money budgeting. Theoretical contributions to the research on horizontal/vertical individualism/collectivism, acculturation to GCC, and person‐environment fit theory, as well as practical implications for marketers are discussed.

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“…Another research prescribed the role of intrinsic attributes that develops the impulsive buying, and the factors identified are interpersonal influence, emotional attachment and materialism that tend to impact people to buy something immediately (Atulkar & Kesari, 2018). Though this study was carried out during the non-emergency period, it provides significant findings to understand how personality traits of consumers persuade them to buy something spontaneously.…”

Section: Literature Reviewmentioning

confidence: 99%

Understanding the Psychology Behind Panic Buying: A Grounded Theory Approach

Kaur

Malik

2020

Global Business Review

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A psychological phenomenon that has triggered panic buying by the rapid spread of emergent epidemic is worthy of consideration. Population across cultures and national boundaries has raided shops at each growth stage of this epidemic, and India’s fast-moving consumer goods companies have faced increased pressure to ramp up production to meet demand. Limited research in consumer behaviour theory has approached to this collective action of panic buying or in other terms stockpiling. A theory needs to be developed from panic literature to understand this collective action by consumers in an emergency situation. The framework thus developed will facilitate in making economic choices in relative social isolation. This article is an attempt to identify the factors that lead to panic buying in case of pandemic. The research is carried out in stressed circumstances during the lockdown in Delhi and uses grounded theory to obtain insights from 22 consumer goods retail store operators to understand the reasons of panic buying by consumers. The responses have been carefully analysed to propose a model for further testing of consumer behaviour towards panic buying of essential and non-essential items under the pandemic situation.

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Impulse Buying: A Consumer Trait Prospective in Context of Central India

Cited by 38 publications

References 52 publications

Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems

Consumer Purchasing Behaviour towards Eco-Environment Residential Photovoltaic Solar Lighting Systems

How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture

Understanding the Psychology Behind Panic Buying: A Grounded Theory Approach

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