Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision

Qu, Yi; Khan, Jashim; Su, Yuyang; Tong, Jiao; Zhao, Shuo

doi:10.1016/j.jretconser.2023.103534

Cited by 23 publications

(2 citation statements)

References 90 publications

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“…Hasil penelitian terdahulu yang dilakukan oleh Dahlia (2019), menyimpulkan bahwa kualitas produk, harga, promosi dan lokasi memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian pada UD.Pito Jaya Lamasi (DAHLIA, 2019). Sedangkan penelitian dari (Carrillo et al, 2023), menunjukkan bahwa harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian (Qu et al, 2023). Tetapi, lokasi tidak berpengaruh terhadap keputusan pembelian pada Rumah Makan Dutarasa 26 Banjarbaru (Hanaysha, 2022).…”

Section: Putri Febriana Maulidaunclassified

Pengaruh Harga, Lokasi Usaha Dan Kualitas Produk Terhadap Keputusan Pembelian Usaha Ma’e Fried Chicken Kutai Kartanegara

Febriana Maulida

2024

Locus

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Penelitian ini dilatarbelakangi oleh pentingnya memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen dalam konteks industri makanan, khususnya di sektor makanan cepat saji. Pengaruh Harga, Lokasi Usaha Dan Kualitas Produk Terhadap Keputusan Pembelian Usaha Ma’e Fried Chicken Kutai Kartanegara yang dibimbing oleh Ibu Ana Noor Andriana, S.AB., M.AB. Adapun tujuan penelitian ini adalah untuk menguji bagaimana pengaruh harga, lokasi usaha dan kualitas produk terhadap keputusan pembelian pada usaha ma’e fried chicken Kutai Kartanegara. Populasi dalam penelitian ini adalah pelanggan Ma’e fried chicken dengan domisili di sekitar Jl. Soekarno Hatta, Loa Janan Ulu, Kab. Kutai Kartanegara. Variabel bebas penelitian ini yaitu variabel harga dan lokasi usaha, kualitas produk, serta variabel terikat yaitu keputusan pembelian. Teknik pengumpulan data berdasarkan data primer melalui observasi, wawancara, kuesioner atau angket, dan dokumentasi. Teknik analisis data menggunakan uji validitas dan uji reabilitas, uji asumsi klasik yang terdiri dari uji multikolinearitas, uji heteroskedastistas dan uji normalitas. Teknik analisis data menggunakan analisis regresi linear berganda, koefisien korelasi dan koefisien determinasi. Pengujian hipotesis menggunakan uji simultan, uji parsial dan variabel yang paling berpengaruh. Hasil penelitian menunjukkan bahwa variabel harga, lokasi usaha dan kualitas produk secara simultan berpengaruh signifikan terhadap Keputusan Pembelian pada usaha Ma’e fried chicken Kutai Kartanegara. Dapat di simpulkan bahwa harga, lokasi usaha, dan kualitas produk memiliki pengaruh yang signifikan secara bersama-sama terhadap keputusan pembelian di Ma'e Fried Chicken Kutai Kartanegara. Ini menunjukkan pentingnya strategi yang holistik dalam mengelola faktor-faktor tersebut untuk meningkatkan daya tarik dan retensi pelanggan dalam industri makanan cepat saji.

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Section: Putri Febriana Maulidaunclassified

Pengaruh Harga, Lokasi Usaha Dan Kualitas Produk Terhadap Keputusan Pembelian Usaha Ma’e Fried Chicken Kutai Kartanegara

Febriana Maulida

2024

Locus

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“…Therefore, the component of psychological distance was included in this study. Brand-exclusive and limited-time sales, as the main forms of LSE [1,19], should be fully considered when conducting related studies. Branded specials are usually brand-led and focus on showcasing products from a specific brand.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model

Ling,

Zheng,

Cho

et al. 2024

Behavioral Sciences

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Over the last few years, livestreaming e-commerce has shown rapid growth and has become an important form of e-commerce. However, the potential mechanisms of interpersonal interaction’s influence on purchase intention in livestreaming e-commerce have yet to be fully investigated. Based on the SOR (Stimulus-Organism-Response) framework, this study reveals the association between interpersonal interaction (consumer–anchor interaction and consumer–consumer interaction), psychological distance, consumer purchase intention, and the positive role of brand identification and time pressure in this context of influential relationships. The results of analyzing 603 questionnaires show that psychological distance between consumers and products plays a mediating role in the effect of interpersonal interaction on purchase intention. Meanwhile, this study found that consumers’ brand identification with the products in the live room was effective in enhancing the direct effect of interpersonal interaction in the model. Additionally, the time pressure associated with limited-time sales was also found to be effective in enhancing the effects of interpersonal interaction and psychological distance on purchase intention. The results of this study reveal the potential influence mechanisms of interpersonal interactions with various identities in livestreaming e-commerce, providing theoretical guidance and practical insights for practitioners in the field.

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Impulse buying in the digital age: An exploration using systematic literature review approach

Kaur,

Sharma

2024

J of Consumer Behaviour

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The article synthesizes online impulse buying research conducted through a systematic literature review (SLR) approach. The present review covers the diverse range of literature, from 2001 to 2024, conducted using the SPAR‐4‐SLR protocol. Drawing upon the theory‐context‐characteristics‐method (TCCM) framework, a literature synthesis provides an overview of article's descriptives, underpinning theories, contextual overview and methodological aspects. The review also highlights the variables related to the antecedents, mediators, moderators and consequences of online impulse buying and proposes the integrated conceptual framework of the concept. Lastly, the review highlights the gap in the literature and offers insightful directions to advance research in online impulse buying domain. Overall, this review is an attempt to make significant theoretical and practical contributions to the field of online impulse buying research.

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Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision

Cited by 23 publications

References 90 publications

Pengaruh Harga, Lokasi Usaha Dan Kualitas Produk Terhadap Keputusan Pembelian Usaha Ma’e Fried Chicken Kutai Kartanegara

Pengaruh Harga, Lokasi Usaha Dan Kualitas Produk Terhadap Keputusan Pembelian Usaha Ma’e Fried Chicken Kutai Kartanegara

The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model

Impulse buying in the digital age: An exploration using systematic literature review approach

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