2021
DOI: 10.31001/j.psi.v13i2.1332
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Impulsive Buying Pada Fans K-Pop Di Twitter

Abstract: Salah satu fenomena yang muncul akibat dampak globalisasi adalah munculnya Korean Wave yang sudah akrab dirasakan sejak awal tahun 2000-an di Indonesia, hingga kini menciptakan budaya baru yang banyak memperdagangkan barang dagangan sebagai bentuk identitas untuk grup K-Pop. Dalam penelitian ini, kami mengeksplorasi hubungan antara pemujaan selebriti, regulasi diri dan pembelian impulsif pada pembelian merchandise oleh penggemar K-Pop yang telah menjadi budaya bagi komunitas penggemar selama satu dekade terakh… Show more

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“…According to Faiza Khairunnisa et al (2021), brand ambassadors have a significant impact on brand marketing leading to fanatical behavior towards Korean artists on social media. For example, consumers may collect a collection of official merchandise manufactured by their idols, join fan clubs, or paid online groups, and purchase an item inspired by their idols (Boon and Lomore 2001).…”
Section: Introductionmentioning
confidence: 99%
“…According to Faiza Khairunnisa et al (2021), brand ambassadors have a significant impact on brand marketing leading to fanatical behavior towards Korean artists on social media. For example, consumers may collect a collection of official merchandise manufactured by their idols, join fan clubs, or paid online groups, and purchase an item inspired by their idols (Boon and Lomore 2001).…”
Section: Introductionmentioning
confidence: 99%