In Advertising We Trust: Religiosity's Influence on Marketplace and Relational Trust

Xie

Gurel-Atay³

et al. 2018

Int J Consumer Studies

Self Cite

Although prior research has explored religion, sustainable consumption, and subjective well‐being as isolated constructs, research has yet to explore the relations among these constructs. With religion as an enduring, wide‐reaching consumer value system, this research investigates how religious values inform attitudes toward and behaviors associated with sustainable consumption as well as resulting perceptions of subjective well‐being. Results from a survey conducted using a representative online panel revealed that religiosity has a positive influence on sustainable consumption practices, as well as showed that such sustainability positively influences consumer subjective well‐being.

Section: Discussionmentioning

confidence: 99%

Greening up because of god: The relations among religion, sustainable consumption and subjective well‐being

Xie

Gurel-Atay³

et al. 2018

Int J Consumer Studies

Self Cite

“…Recent research in consumer behavior has shown the importance of measuring religiosity as a three‐dimensional construct (affective, behavioral, and cognitive religiosity), showing that religiosity dimensions interact with religious primes to differentially influence consumption (Minton, ). The focus here is only on affective and cognitive religiosity given that behavioral religiosity has been shown to have little connection to consumer behavior (McCullough & Willoughby, , Minton & Kahle, , Watterson & Giesler, ).…”

Section: Introductionmentioning

confidence: 99%

Affective and cognitive religiosity: Influences on consumer reactance and self‐control

J of Consumer Behaviour

2018

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Self‐control is regularly studied in the marketing literature in relation to spending and food consumption; however, little research has assessed trait characteristics that influence consumers' self‐control. Although prior research in other fields has shown a generally positive relationship between religiosity and self‐control, such research has often used poor measures of religiosity and has inadequately examined marketplace outcomes or factors underlying consumers' self‐controlled responses. Thus, the studies herein build on self‐regulation theory to address and extend from these limitations by examining the influence of religiosity, as a multidimensional construct (particularly affective and cognitive religiosity), on self‐control and resulting influences on marketplace behaviors. Findings reveal that priming affectively (cognitively) religious consumers leads to greater (lower) consumer self‐control with a religious message prime (Study 1) and religious writing task (Study 2). Additionally, findings show that psychological reactance is at the root of these responses (Study 3). Implications build on self‐regulation theory and the strength model of self‐control to show the importance of religiosity (particularly affective and cognitive religiosity), interactions with religious primes, and psychological reactance in understanding consumers' self‐control.

“…For thousands of years, religion has and continues to play a significant role in shaping relationships between individuals, families, groups, organizations, and communities, in which it directly or indirectly influences its adherents in terms of guiding their moral standards, thoughts, actions, attitudes, and socialization processes (Donahue & Nielsen, ; Saroglou, Delpierre, & Dernelle, ). These standards have been regularly shown to influence consumption behavior (Leary, Minton, & Mittelstaedt, ; Mathras et al, ; Minton, ).…”

Section: Religion's Influence On Consumer Boycottsmentioning

confidence: 99%

Affect as a driver to religious‐based consumer boycotts: Evidence from qualitative and quantitative research in the United States

Kalliny

Benmamoun

2018

Int J Consumer Studies

Self Cite

While a fair amount of research has examined consumer boycotts, prior research has yet to adequately examine the interaction of religious boycotts and backing by religious leaders influence consumption behavior, particularly in locations where there is a separation of church and state (a novel contribution that our paper addresses). Through a focus group and an experimental study, this research examines how boycotts that are encouraged by religious leaders versus those that are not influence consumption. Specifically, the focus groups show that refutational defenses and supportive defenses induce participation. The experimental study finds that participation in religiously motivated boycotts is greater for consumers that are more religious and when backed by religious leader support. Additionally, negative attitudes toward a business mediate this relationship. Discussion builds on the literature on consumer boycotts, inoculation theory, and value attribution theory as well as provides implications for marketing practitioners.