This is the accepted version of the paper.This version of the publication may differ from the final published version. (Albert and Whetten, 1985) seem to be an appealing topic both to organizational theorists and behaviourists. OI and related concepts have been used to investigate various issues, including strategic decisions (e.g. Dutton and Dukerich, 1991;Ashforth and Mael, 1996;Gioia and Thomas, 1996;Ravasi and Phillips, 2011;Rindova, Dalpiaz and Ravasi, 2011), organizational change (e.g. Humphreys andNag, Corley and Gioia, 2007;Ybema, 2010;Kjaergaard, Morsing and Ravasi, 2011), reactions to environmental changes (e.g. Elsbach and Kramer, 1996;Ravasi and Schultz, 2006;He and Baruch, 2010), organizational commitment and cooperative behaviour (e.g. Bartel, 2001;Dukerich, Golden and Shortell, 2002;Foreman and Whetten, 2002), and technology and innovation (Tripsas, 2009;Ravasi and Canato, 2010). We believe that our contribution to OI research is three-fold. First, our review highlights three different waves of empirical research on OI, characterized by the different stance of researchers towards the construct: an unexpected explanation for an observed phenomenon (e.g. Dutton and Dukerich, 1991;Gioia and Thomas, 1996), an individual-level variable to be correlated with organizational behaviour (e.g. Dukerich et al. 2002;Foreman and Whetten, 2002); an organizational construct to be studied in its own right (e.g. Humphreys and Brown, 2002;Ravasi and Schultz, 2006;Gioia, Price, Hamilton and Thomas, 2010;Ybema, 2010). Across these waves, we identify five main methods guiding the collection and the analysis of data. For each method, we discuss ontological and epistemological underpinnings, and we outline critical issues, potential solutions, and the most appropriate areas of application.
Permanent repository linkSecondly, we identify methodological issues that are central to OI research, such as how to select, among the various self-referential statements that are made by organizational members, those that can be legitimately considered evidence of organizational identity, and whose perspective counts in gathering evidence of OI, and we compare how published studies have successfully addressed identity-specific research questions outlined above.
4Finally, our review of published research on OI reveals some degree of ambiguity in professed ontological assumptions and methodological choices in past research. By bringing out more clearly the paradigmatic differences that underpin these studies, and by highlighting their implications for methodological choices, we attempt to reduce uncertainty about the appropriateness of different research design for the questions being investigated. By doing so, we also encourage the assessment of each piece of research in terms of its own paradigmatic conventions, and draw attention to opportunities to build bridges between scholars working from different paradigms.
MethodologyIn order to uncover "best practices" in OI research, our review deliberately focused on empirical articles o...