“…Deception has been defended as an indispensable strategy of last resort for the study of those facets of behavior that are of great social importance and for which DECEPTION IN EXPERIMENTS alternative research methods either are unavailable or would produce invalid data (e.g., Bröder, 1998;Kimmel, 1998;Korn, 1998;Weiss, 2001). By this argument, the costs of not conducting such research (e.g., on conformity, obedience, racial stereotypes, bystander effect, and aggression) outweigh the costs of using deception (e.g., Trice, 1986).…”