In media we trust? A comparative analysis of news trust in New Zealand and other Western media markets

Myllylahti, Merja; Treadwell, Greg

doi:10.1080/1177083x.2021.1948873

Cited by 5 publications

(3 citation statements)

References 7 publications

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“…Brand Trust on Trustworthiness (H5) has a P value of 0.001, a C.R value of 7.702 and an estimate value of 0.676, which means that brand trust on trustworthiness has a positive significant relationship. This supports previous research this study has an effect of trust on brand trustworthiness (Myllylahti & Treadwell, 2022). The results of this study also support previous research, this study argues that perceived trustworthiness has a positive effect on news media brands (de Oliveira et al, 2022).…”

Section: Trustworthinesssupporting

confidence: 91%

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The Effect of Trustworthiness to Increase Brand Trust and Purchase Intention on Social Media Promotion based on Theory of Persuasion in Generation Z

Rizma,

Marsasi

2024

JM-UIKA

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This study aims to examine social media users against the background that the concept of trustworthiness has not been optimized to increase brand trust and purchase intention on social media promotions among generation Z. Trustworthiness positively influences purchase intention, indicating that feeling confident in brand trust and trustworthiness, amak is inclined to make purchase intentions for the promoted product or service. Persuasion Theory is an approach that aims to change a person's beliefs and ways of thinking through strong and effective arguments. The research method uses quantitative with purposive sampling technique and uses 225 respondents to be tested Structural Equation Modeling (SEM) analysis was conducted using IBM SPSS Statistic 27 and SEM AMOS24. The main research results show that all hypotheses have a significant positive relationship. New findings in this study show that social attractiveness has a significant negative relationship with parasocial relationships. The results explain that trust can increase brand trust and purchase intention on social media promotions. This research can provide assistance to companies regarding factors that can create purchase intentions for promotions on social media. This study has an update on the variables, namely the addition of brand trust variables to increase purchase intention.

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Section: Trustworthinesssupporting

confidence: 91%

“…Trust has a positive effect on travel brand trust (Torres-Moraga & Barra, 2023). The same thing with this study found that trust has an influence on brand trust(Myllylahti & Treadwell, 2022).The conclusion drawn from the studies mentioned above is that Trustworthiness has a positive impact on Brand Trust. H5:…”

supporting

confidence: 85%

The Effect of Trustworthiness to Increase Brand Trust and Purchase Intention on Social Media Promotion based on Theory of Persuasion in Generation Z

Rizma,

Marsasi

2024

JM-UIKA

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“…However, the perception of the reliability of such sources is also a location for unjust power relations. Though a source might have indicator-properties that signal trustworthiness and competence, it may not in fact be trustworthy and competent (Fricker 1999;Myllylahti and Treadwell, 2022).…”

Section: Hidden Power Relationsmentioning

confidence: 99%

Beyond Control: Will to Power in AI

Hipólito,

Podosky

2024

Preprint

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Sensational claims portray AI as an entity beyond human control. We argue that while AI may exhibit characteristics that appear "beyond control," this does not necessarily arise from its status as an independent entity. The panic "out-of-control" AI narrative is getting in the way of reflecting on how we can meaningfully control AI. To shed light upon this, the first part of the paper introduces a theoretical framework based on two variables: controllable/non-controllable AI and value-free/value-laden AI. This framework yields four distinct perspectives on the ontology of AI, including Value-Free Instrumentalism, Determinism, Value-Laden Critical Theory, and Substantialism. Our argument contends that AI's perceived lack of control is not rooted in its value-free mind-independence, but in its value-laden sociocultural power dynamics. The second part expands on Critical Theory Critical to elucidate that AI remains subject to control, despite prevalent perceptions suggesting otherwise. While AI may present legitimate existential concerns, these apprehensions do not stem from an inherent state of "out-of-control." Rather, they arise due to the exertion of control by entities whose motives do not entirely align with the public interest.

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