In Persuit of Eco-innovation. Drivers and Consequences of Eco-innovation at Firm Level

Do European firms obey the rules? Environmental innovativeness in light of institutional frameworks

“…Firms are motivated to engage in environmentally innovative activities mostly by demand factors, cost savings, subsidies, and regulations (Horbach 2008;Demirel and Kesidou 2011;Horbach, Rammer, and Rennings 2012;Kesidou and Demirel 2012;Horbach, Oltra, and Belin 2013;Borghesi, Cainelli, and Mazzanti 2015;Díaz-García, González-Moreno, and Sáez-Martínez 2015;Horbach 2016;Del Río, Romero-Jordán, and Peñasco 2017;Hojnik 2017;Cai and Li 2018;Da Silva Rabêlo and De Azevedo Melo 2019). Regulations are found to be most effective in increasing eco-innovations in less innovative firms (Kesidou and Demirel 2012), in impacting end-of-pipe pollution control technologies, as well as environmental R&D Kesidou 2011).…”

Grand challenges: companies and universities working for a better society (Extended Abstracts)

“…As far as "market-pull factors" are concerned, among other factors, i.e. market turbulence (Hofstra and Huising, 2014), there is a general consensus in the empirical literature on the fact that the expectation of a future demand created by eco-conscious customers is likely to give rise to investments in environmental innovations (Horbach, 2008(Horbach, , 2016Wagner, 2008;Triguero et al, 2013;Liao and Tsai, 2018), having enterprises realized that green consumers can be a profitable segment (Hojnik, 2017). Eco-conscious consumers' demand is a strong driver of eco-innovativeness especially in those product markets which are close to the final consumers (Doran and Ryan, 2012).…”

“…Moreover, we envisaged the forms of innovation protection as an important trigger factor of eco-innovation. In fact, in light of the double externality problem (Rennings, 2000), even when a firm successfully reaches the market with an ecoinnovation, the profit appropriation could result still difficult especially in case the eco-innovation is accessible to potential imitators (Hojnik, 2017), thus requiring protection.…”

International Entrepreneurial Orientation and the Intention to Internationalize

“…Since sustainability and environmentally friendly behavior are becoming salient topics and are imposed not only by governments but also by customers demanding that companies be environmentally friendly and pursue sustainability, we introduce the concept of attitude to sustainability as a determinant of IEI. To the entrepreneur is entrusted an important task, which involves adoption of "eco-innovations" and demonstrating concern for the environment as well as employees, consumers, and society [145]. Passion for the environment by entrepreneurs who want to make a difference to their communities has been found to be the main catalyst for embarking on environmentally sustainable initiatives [146].…”