In pursuit of publishing: Heinemann's African writers series

Low, Gail

doi:10.1080/02690050208589805

Cited by 6 publications

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“…These are the countries where the evolution of the publishing model from postcolonial to globalized happened more quickly. An examination of Penguin also redresses the balance in the sense that most existing discussions of postcolonial publishing focus on one publisher, Heinemann, and one set of titles, the African Writers' Series (Low, 2002;Currey, 2003;Clarke, 2003). While the latter was obviously important, to both writers and readers, it is not representative of the course of publishing over this key period 1948-1972.…”

Section: Introductionmentioning

confidence: 99%

Penguin and post-colonial publishing 1948–1972

McCleery

2013

The Journal of Commonwealth Literature

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This article examines the trading structures within which UK publishers operated in the markets of Empire and Commonwealth and, in doing so, concentrates on the development there of Penguin Books. It proposes a model of this development mapped onto a movement from the colonial to the postcolonial to the globalized. A discussion of the Traditional Market Agreement 1947–1975 presents this as a significant factor in the postcolonial phase while the Penguin Africa Library acts as a case study of the specific operations of Penguin during this phase. The article concludes with an account of the transition of Penguin from independence to take-over by Pearson Longman.

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Section: Introductionmentioning

confidence: 99%