In Reference to <i>Mixed Reality Enhanced Otolaryngology Case‐Based Learning: A Randomized Educational Study</i>

Chytas, Dimitrios; Salmas, Marios; Demesticha, Theano; Protogerou, Vassilis; Tsikouris, Georgios; Troupis, Theodore

doi:10.1002/lary.30526

Cited by 2 publications

(4 citation statements)

References 6 publications

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“…The study by Martins et al emphasizes the need for a comprehensive understanding of MR and its applications, including its ability to support decision-making in retail environments through context-driven visualization techniques (Martins, et al, 2022). Chytas et al (2022) delve into the definitions of MR and Augmented Reality (AR), highlighting the nuances that distinguish these technologies. While AR is often described as a technology that overlays digital objects onto the real world, MR goes a step further by allowing interaction with these digital elements.…”

Section: Understanding Mixed Reality In the Retail Sectormentioning

confidence: 99%

“…The study underscores the importance of clearly defining these technologies to fully appreciate their potential in retail applications. It also points out the heterogeneity in definitions, which can lead to confusion and underestimation of the technology's capabilities in enhancing retail experiences (Chytas et al, 2022).…”

Section: Understanding Mixed Reality In the Retail Sectormentioning

confidence: 99%

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Mixed reality in U.S. retail: A review: Analyzing the immersive shopping experiences, customer engagement, and potential economic implications

Prisca Ugomma Uwaoma,

Emmanuel Osamuyimen Eboigbe,

Nsisong Louis Eyo-Udo

et al. 2023

World J. Adv. Res. Rev.

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This study aims to explore the transformative impact of Mixed Reality (MR) technologies in the U.S. retail sector. It focuses on analyzing how MR reshapes shopping experiences, enhances customer engagement, and influences the economic landscape of retail. The methodology encompasses a comprehensive literature review, utilizing academic journals, conference proceedings, and industry reports. The search strategy involved keyword searches and manual screening, with inclusion and exclusion criteria set to filter relevant literature. The selection criteria prioritized recent studies to capture the latest trends in MR technology. The key findings reveal that MR technologies have evolved significantly, offering immersive and interactive shopping experiences that revolutionize customer engagement and satisfaction. The economic implications of MR in retail are profound, indicating substantial market growth and financial opportunities for retailers. However, the adoption of MR also presents challenges, including the need for integration into existing retail models and the development of user-friendly interfaces. The study also highlights the importance of regulatory frameworks and standardization in the successful implementation of MR technologies in retail. In conclusion, MR technologies hold great potential for the retail sector, offering innovative ways to engage customers and enhance their shopping experiences. However, realizing these opportunities requires overcoming various challenges, including adapting financial strategies and addressing infrastructure needs. As MR continues to evolve, it is poised to play a pivotal role in shaping the future of the retail sector. The study underscores the need for ongoing research to fully understand and leverage the potential of MR in retail.

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Section: Understanding Mixed Reality In the Retail Sectormentioning

confidence: 99%

Section: Understanding Mixed Reality In the Retail Sectormentioning

confidence: 99%

Mixed reality in U.S. retail: A review: Analyzing the immersive shopping experiences, customer engagement, and potential economic implications

Prisca Ugomma Uwaoma,

Emmanuel Osamuyimen Eboigbe,

Nsisong Louis Eyo-Udo

et al. 2023

World J. Adv. Res. Rev.

View full text Add to dashboard Cite

show abstract

“…We thank Chytas et al for the response to our article and highlighting some important points of consideration going forward. 1,2 The technological ecosystem of immersive technologies in which Mixed reality (MR) and Augmented reality (AR) exist is rapidly progressing. 3 With this, definitions and descriptions of novel technologies often evolve and are at constant risk of becoming outdated and misunderstood.…”

mentioning

confidence: 99%

“…Compounding the problem presented by Chytas et al is the confusion that exists when researches disagree with even the hardware descriptions offered by the creating technology company as seen in the example presented by Gnanasegaram et al 1,4 Whilst marketing products has the potential to inflate technology description, it is a safe, and appropriate starting point for researchers in the field.…”

mentioning

confidence: 99%

Reply to Comment: MR Enhanced Otolaryngology Case‐Based Learning—A Randomized Educational Study

et al. 2022

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In Reference to Mixed Reality Enhanced Otolaryngology Case‐Based Learning: A Randomized Educational Study

Cited by 2 publications

References 6 publications

Mixed reality in U.S. retail: A review: Analyzing the immersive shopping experiences, customer engagement, and potential economic implications

Mixed reality in U.S. retail: A review: Analyzing the immersive shopping experiences, customer engagement, and potential economic implications

Reply to Comment: MR Enhanced Otolaryngology Case‐Based Learning—A Randomized Educational Study

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