“…Third, in terms of organizational processes, hybridization towards the market domain emerges as the belief that a NPO should function as a corporate entity in order to perform adequately (Hvenmark, 2016). This conviction, denoted by the concept "managerialism," can take root on an internal and external level (Meyer, Buber, & Aghamanoukjan, 2013). Internally, a managerial organization is characterized by a close control over operational processes, interchangeably manifested through (a) the presence of performance measurement (Carnochan et al, 2014), (b) standardization of organizational processes (Baines, Cunningham, & Fraser, 2011), (c) the use of corporate management tools (Hvenmark, 2013), or (d) the introduction of managerial professionals (Hwang & Powell, 2009).…”